Brand Tone

The predominant tone is Professional and Aspirational, communicating with authority and expertise while selling a desirable, idealized outcome. Sub-tones include Energetic and Modern on platforms like TikTok, and Conscious and Caring for product descriptions (e.g., vegan items).

Brand Values

• •Precision & Artistry: Committing to meticulous, high-quality work, emphasizing clean lines, symmetry, and flawless application.
• •Transformation & Confidence: Delivering positive transformation by enhancing natural features and simplifying beauty routines, leading to increased client confidence.
• •Quality & Safety: Ensuring a high-standard experience through the use of professional-grade equipment, pigments, and ethical sourcing for products (e.g., vegan ingredients).
• •Innovation & Trend-Awareness: Staying current with modern beauty trends, utilizing dynamic social media, and offering unique, modern products.
• •Empowerment through Simplicity: Providing solutions that simplify clients' lives, such as permanent makeup to save time and eliminate daily beauty hassles.

Best Practices

• •Always lead with the benefit to the client, focusing on the "what" (the confident, transformed client) rather than just the "how" (the technique).
• •Utilize professional and precise language, including correct terminology for services (e.g., "Powder Brows," "Aquarell Lips") to reinforce expertise and build trust.
• •Ensure all visuals, including photography and videography, are high-quality, sharp, well-lit, and focus clearly on the results to maintain a professional and aspirational brand image.
• •Balance aspirational messaging with reassurance by mentioning safety, quality pigments, and professional certifications to alleviate client concerns about permanent procedures.
• •Adapt the core brand tone of precision and confidence to suit each platform, using professional, portfolio-style content for Instagram and the website, and more dynamic, trend-driven content for TikTok, while ensuring consistency in the underlying message of quality.

Social Perception

Beauty U aims to be perceived as a high-end, trusted expert in permanent cosmetics and aesthetic beauty. They are seen as an expert authority, delivering consistent, high-quality results. The brand is also perceived as aesthetic and modern, in touch with contemporary beauty standards and trends, and strongly results-oriented, focusing on the flawless outcomes for clients.

Copy Examples

• •Wake Up Flawless. End your daily brow routine. Our Powder Brows technique gives you soft, perfectly shaded brows that last. Defined, natural, and effortlessly you. Tap the link in our bio to book your transformation. #PowderBrows #PermanentMakeup #ZurichBeauty #BrowGoals #EffortlessBeauty
• •The Art of Precision. The Science of Beauty. At Beauty U, we believe confidence is the ultimate luxury. Our mission is to blend meticulous artistry with the highest standards of safety to create lasting beauty. Led by certified experts in permanent cosmetics, we don't just enhance features —we empower you. From perfectly sculpted brows to vibrant lips, our work is a tribute to the unique beauty of every client.
• •No more lipstick smudges. Just a perfect, natural blush. 24/7. That "just-bitten" look, all day, every day. ✨ Our Aquarell Lips service enhances your natural color and shape. #AquarellLips #LipBlush #PermanentMakeup #BeautyHack #Zurich
• •Bold Color. Clean Conscience. Unleash your creativity with Beauty U's Chameleon Nail Polish. Experience a stunning multi-chrome shift with every movement. Our 100% vegan, high-shine formula delivers long-lasting glamour without compromise. Your nails, but make it art.
• •Your Beauty, Redefined. Permanently. Are you ready to simplify your life and amplify your confidence? Beauty U in Zurich specializes in transformative permanent makeup and scalp pigmentation. Save time, feel flawless, and invest in yourself. Book a free consultation today and discover your most effortless look.