Brand Tone

Aspirational & Inspiring, Helpful & Approachable, Quality-focused & Trustworthy, Elegant & Stylish

Brand Values

• •Customer Satisfaction & Service
• •Quality & Craftsmanship
• •Passion for Interior Design & Well-being
• •Creating a Home
• •Accessibility & Trust

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your tone (e.g., aspirational, helpful, elegant, quality-focused) with examples of "do's and don'ts." Share this with anyone creating content.
• •Focus on "Creating a Home/Beautiful Space": Consistently weave in the idea of transforming a house into a home and creating personal, inspiring environments. Use evocative language that speaks to feelings and lifestyle.
• •Highlight Quality and Curation: Regularly mention the "handpicked" nature of the products, "trusted suppliers," and "quality checks." This reinforces the value and trustworthiness of the brand.
• •Maintain an Approachable and Helpful Stance: Use welcoming language. Frame copy around helping the customer achieve their interior design goals. Ensure customer service interactions mirror this helpful tone.
• •Use Consistent Visuals and Language Across All Platforms: Ensure that the imagery and the style of writing on the website, social media, emails, and any advertising are harmonious and reflect the established elegant, inspiring, and quality-driven tone.

Social Perception

Positive Customer Experiences, Seen as a Supplier of Stylish Furniture, Helpful and Responsive, Limited Broader Online Presence/Discussion

Copy Examples

• •Headline: Your Dream Space Awaits. Discover Handpicked Furniture at Beauty Tables. Body: Don't just furnish your house, create a home you'll fall in love with. At Beauty Tables, we passionately select high-quality, stylish furniture designed to elevate your everyday and reflect your unique taste. From elegant dressing tables to statement dining sets, find pieces that inspire.
• •Headline: Quality Craftsmanship, Delivered to Your Door. (Free UK Delivery) Body: Experience the Beauty Tables difference. We partner with trusted UK suppliers and meticulously check every piece for quality, ensuring your new furniture is beautiful, durable, and ready to become a cherished part of your home. Let us help you build your perfect sanctuary.
• •Headline: More Than Just a Table, It's a Lifestyle. Body: Imagine a space that perfectly blends style and function, a place that energizes and soothes. Our curated collections are designed to help you achieve just that. Explore furniture that inspires productivity in your home office, glamour in your beauty routine, or warmth in your living areas.
• •Headline: Need Help Creating Your Perfect Room? Our Passion is Your Inspiration. Body: As a family-run business, we believe everyone deserves a home they adore. Browse our handpicked selections and find helpful tips on our blog. Got a question? Our friendly team is here to guide you in choosing the perfect pieces to transform your space.
• •Headline: Elegant Designs. Enduring Quality. Effortless Style. Body: At Beauty Tables, we believe that beautiful furniture should be built to last and easy to love. Discover our range of contemporary, minimalist, and glamorous pieces, all chosen with an eye for detail and a commitment to helping you create your ideal home environment.