Brand Tone

promotional, accessible, and value-driven

Brand Values

• •Variety/Selection
• •Affordability/Value
• •Accessibility
• •Customer Convenience (Implied)

Best Practices

• •Focus on Value and Variety: Consistently highlight the wide selection of products and the competitive pricing or special deals available. Use words like "save," "deal," "discover," "huge selection," "all your needs."
• •Keep it Clear and Direct: Use straightforward language that is easy for a broad audience to understand. Avoid overly complex jargon unless explaining a specific, necessary product feature. Get straight to the point of the offer or product benefit.
• •Use Action-Oriented Language: Encourage immediate action with phrases like "Shop Now," "Explore Deals," "Discover More," "Get Yours Today," "Visit Us."
• •Incorporate Emojis Sparingly and Appropriately: Emojis can add a touch of friendliness and visual appeal (as seen in the examples), fitting the accessible tone. However, ensure they are relevant to beauty and shopping and don't clutter the message. ✨🛍️💅💇‍♀️🔥😉 are good examples.
• •Maintain Enthusiasm for Products and Offers: Convey a sense of excitement about new arrivals, sales, and the products themselves. Use positive, energetic language, but avoid hype that can't be substantiated. The tone should be inviting and make customers feel good about finding a deal or the perfect product.

Social Perception

functional, price-conscious supplier of a wide variety of beauty products

Copy Examples

• •✨ Get the Look for Less! ✨ Body: Your favorite hair care, stunning wigs, and all the beauty essentials are now on sale! Shop Beauty Supply 123 Outlet today and save big! ➡️ beautysupply123.com
• •HUGE Selection, UNBEATABLE Prices! 🛍️ Body: Why shop anywhere else? From salon staples to the latest trends, Beauty Supply 123 Outlet has everything you need to shine. Explore thousands of products now!
• •Beauty on a Budget? We Got You! 😉 Body: Don't break the bank to look fabulous. Beauty Supply 123 Outlet offers top brands and amazing deals every day. Your next beauty haul starts here!
• •New Arrivals Alert! 🔥 Fresh Styles Just Dropped! Body: Be the first to snag the hottest new wigs, extensions, and beauty tools. Visit Beauty Supply 123 Outlet and refresh your look for less!
• •Your One-Stop Beauty Shop! 💅💇‍♀️ Body: Everything you need, from A to Z, for hair, nails, and more. Easy shopping, great prices. What are you waiting for? Discover your faves at Beauty Supply 123 Outlet!