Brand Tone

Knowledgeable & Trustworthy, Caring & Empathetic, Inclusive & Welcoming, Results-Oriented, Conscious & Ethical

Brand Values

• •Efficacy & Quality
• •Ethical Practices
• •Customer Well-being & Empowerment
• •Education
• •Sustainability
• •Inclusivity
• •Community

Best Practices

• •Embody the Founder's Voice: Since Emani Mone's personal journey and expertise are central to the brand, let her caring, knowledgeable, and empathetic tone shine through in the copy. Use "we" to represent the brand, but root it in her founding principles.
• •Prioritize Education & Transparency: Always aim to inform. Explain ingredients, the "why" behind product benefits, and be open about the brand's ethical commitments (vegan, cruelty-free, sustainability). Avoid overly technical jargon unless clearly explained.
• •Focus on Solutions and Empowerment: Frame copy around how beautystrike helps customers overcome their skin concerns and feel more confident, rather than just listing product features. Use positive, uplifting language.
• •Maintain an Inclusive and Welcoming Language: Use terms like "Hello Beautiful," "your skin journey," and ensure messaging resonates with a diverse audience, acknowledging different skin types and concerns.
• •Be Consistent Across Platforms: While the style might adapt slightly (e.g., more casual on TikTok vs. more detailed on the website blog), the core tone—knowledgeable, caring, ethical, results-oriented—should remain consistent across all communications. Regularly review content on all channels to ensure alignment.

Social Perception

Effective & Reliable, Ethical & Trustworthy, High-Quality Products & Services, Supportive of Diverse Needs, Modern & Accessible

Copy Examples

• •Instagram Post (Problem/Solution Focus): Tired of stubborn dark spots and uneven tone? ✨ Our founder, a licensed esthetician, crafted the Brightening Collection with your radiant skin in mind. Vegan, cruelty-free, and packed with effective botanicals to gently reveal your natural glow. Swipe to see the journey! #beautystrike #hyperpigmentation #glowingskin #veganbeauty #brooklynskincare
• •Email Subject Line (Benefit-Driven): Unlock Your Skin's Potential: Gentle Solutions, Powerful Results Inside. *Body:* Hello Beautiful, At beautystrike, we believe everyone deserves to feel confident in their skin. That’s why our esthetician-formulated, vegan skincare is designed to tackle concerns like eczema, acne, and sensitivity with care and precision. Discover your path to healthier, happier skin today. [Link to Shop/Quiz]
• •TikTok Video Caption (Engaging & Educational): What's REALLY in your skincare? 🤔 At beautystrike, we're all about transparency! Our Purple Rice Essence is a K-Beauty inspired powerhouse for hydration & glow. ✨ Vegan, cruelty-free, and made with love in Brooklyn. #beautystrike #kbeauty #skincareingredients #purplericeessence #healthyskin #spaday
• •Website Banner (Value Proposition): Expert Care. Ethical Beauty. Real Results. Explore Emani Mone's signature vegan skincare line and transformative spa treatments. Your journey to radiant confidence starts here. #beautystrike #vegan #crueltyfree #licensedesthetician
• •Facebook Ad (Community & Trust Focus): Join the beautystrike family! 🌿 Founded by an esthetician who understands skin struggles firsthand, we offer more than just products – we offer a path to loving your skin. From our Brooklyn spa to your home, experience vegan, effective skincare that truly cares. See what our community is saying! [Link to Reviews/Shop] #beautystrike #skincarecommunity #brooklynspa #ethicalbeauty #customerlove