Brand Tone

Direct and Confident

Brand Values

• •Value and Accessibility
• •Variety and Tradition
• •Performance and Quality
• •Customer Service

Best Practices

• •Lead with Bold Statements: Start copy with confident, definitive declarations. Use phrases like "The only scent you'll need" or "Unmatched longevity" to capture attention immediately.
• •Prioritize Benefits Over Features: While mentioning features like "alcohol-free" is good, always connect them to a direct benefit for the customer. Instead of just "Alcohol-free," write "Gentle, alcohol-free formula for a pure fragrance experience on your skin."
• •Maintain Simplicity: Avoid overly complex or poetic language. The brand's strength is its directness. Use short, powerful sentences that are easy to understand and drive the point home quickly.
• •Embed Trust Signals: Consistently integrate key value propositions like "Free Shipping," "7 Days Easy Return," and "24/7 Support" into product pages, checkout processes, and ad copy to build customer confidence.
• •Use Product Names to Tell Micro-Stories: Leverage names like "LONDON NIGHT" or "JANNTUL FIRDOUS" to add a touch of personality. A short descriptor like "The spirit of the city in a bottle" or "A timeless scent from the highest paradise" can enrich the brand without complicating the direct tone.

Social Perception

Neutral to Unknown

Copy Examples

• •Why pay for a label? Get the scent of luxury without the cost. Our 10 Million perfume delivers a fresh, spicy fragrance that lasts all day. Free shipping on all orders. Shop now.
• •From the exotic heart of Arabia to the chic streets of Paris. Your journey into fragrance starts here. Discover our collection of long-lasting attars and perfumes.
• •LONDON NIGHT is more than a scent; it's a statement that endures. This 100% pure, non-alcoholic attar is crafted for a long-lasting fragrance experience, keeping you unforgettable from dusk till dawn.
• •Give the gift of choice. The Beautysensehub Legendary Perfume Set features three distinct, long-lasting blends: Fruity, Arabic, and French. It's the perfect way to discover a new signature scent. Order now for fast, free shipping.
• •Find your forever fragrance today. Best quality, best price, best for all time. With 24/7 support and free shipping, your new favorite scent is just a click away.