Brand Tone

Innovative & Visionary, Empowering & Supportive, Authentic & Transparent, Educational & Engaging, Inclusive & Welcoming, Curated & Quality-Conscious, Playful & Expressive

Brand Values

• •Innovation and Technology
• •Empowerment
• •Authenticity & Transparency
• •Community
• •Curation & Quality
• •Inclusivity
• •Sustainability & Ethical Practices
• •Personalization
• •Education

Best Practices

• •Embrace "Innovative & Empowering" Language: Consistently use forward-looking terms when describing technology and experiences (e.g., "pioneering," "next-generation," "immersive"). Frame product benefits and brand stories around customer empowerment, self-discovery, and defining one's own beauty.
• •Maintain Authenticity and Build Trust: Share genuine founder stories (both Beautyque's and the brands it hosts). Use real customer testimonials over overtly promotional language. Be transparent about product ingredients and brand missions.
• •Educate and Engage, Don't Just Sell: Create content that offers value beyond the product itself. This includes how-to guides, ingredient spotlights, discussions on wellness, and insights into beauty trends, positioning Beautyque as a knowledgeable resource.
• •Foster a Sense of Community and Inclusivity: Use welcoming and inclusive language that speaks to a diverse audience. Encourage interaction and dialogue. Highlight community events and user-generated content when appropriate.
• •Highlight Curation and Quality with Passion: Convey enthusiasm for the selected brands and products. Explain the "why" behind the curation, emphasizing the high standards for clean ingredients, efficacy, and ethical practices.

Social Perception

Pioneering & Tech-Forward, Champion of Indie Brands, Community-Oriented, Experiential Retailer, Purpose-Driven

Copy Examples

• •Headline: Step Into Tomorrow's Beauty. Discover Beautyque Verse. Body: Your personalized beauty journey evolves. Explore curated indie brands in our immersive VR store, try on looks with AR, and connect with a community that celebrates unique beauty. The future of beauty is here, and it’s yours to define. Call to Action: Download Beautyque Verse & Begin Your Discovery.
• •Headline: Beyond the Bottle: Beauty with Purpose. Body: At Beautyque NYC, we curate brands that share your values. From sustainable sourcing to impactful missions, discover products that not only perform but also contribute to a better world. Shop clean, ethical, and empowered. Call to Action: Explore Our Mission-Driven Collections.
• •Headline: Indie Beauty, Uncovered. Body: We’re passionate about bringing you the hidden gems of the beauty world. Beautyque NYC is your launchpad to unique, founder-led brands with incredible stories and even better products. Find your next obsession. Call to Action: Meet Our Indie Brands.
• •Headline: Your Beauty, Your Rules, Our Community. Body: Join the BeautyQlub and connect with fellow enthusiasts who are redefining beauty on their own terms. Get access to exclusive events, expert insights, and be the first to experience the latest in beauty innovation. Call to Action: Become a BeautyQlub Insider.
• •Headline: Not Just a Store, It's an Experience. Body: From our revolutionary 3D virtual store to our vibrant NYC pop-ups, Beautyque offers more ways to explore, learn, and play with beauty. Engage your senses and discover a new way to shop. Call to Action: Visit Us Online or In-Person.