Tono de Marca

Authoritative & Community-Oriented

Valores de Marca

• •Expertise
• •Diversity & Inclusivity
• •Comprehensive Selection
• •Trust & Reliability
• •Accessibility

Mejores Prácticas

• •Lead with Expertise: Always leverage the "20+ years of experience." Use phrases like "Our experts recommend," "A stylist-approved favorite," and "After 20 years, this is the one we trust" to build confidence.
• •Speak Directly to the Community: Use inclusive language that acknowledges the specific needs of the target audience (e.g., "For the 4C curl queen," "Protective style essentials," "Everything for braids, locs, and weaves"). This shows the brand understands and belongs to the community it serves.
• •Bridge the Online/Offline Gap: Use copy to build trust in the online experience. Feature staff from the physical stores in online content, share positive in-store testimonials on the website, and ensure the helpful, expert tone from the stores is reflected in all digital communication, especially customer service responses.
• •Balance "Queen" with "Expert": The name "Beauty Queens" is empowering and slightly playful. This can be used in more conversational marketing (like social media) with phrases like "Rule your beauty routine" or "For the queen you are." This should be balanced with the more serious, authoritative tone on product pages and official communications to maintain credibility.
• •Create a Brand Voice Style Guide: To ensure consistency across the website, future social media, and customer service, document the brand's tone, key value propositions, and approved terminology. This guide should clarify that the brand is an "Authoritative and Community-Oriented Expert" and provide examples for all team members to follow.

Percepción Social

The public perception is dual-faceted: generally positive for in-store experiences due to helpful staff, clean stores, and product availability; however, online experiences are mixed, with notable issues reported regarding incorrect orders and unresponsive customer service.

Ejemplos de Copy

• •20+ Years of Expertise in Every Bottle. From curl care to protective styles, find everything your hair needs from the UK's most trusted name in Afro and European beauty.
• •Your curls deserve the best! ✨ That's why we stock over 80,000 products, including hard-to-find favorites like [Product Name]. Whether you're shopping online or visiting us in-store, our experts are here to help you find the perfect match for your unique hair goals. #BeautyQueensUK #AfroHairCare #CurlyHairCommunity
• •Unlock your hair's full potential with Wild Growth Hair Oil. Trusted for years by our community, this powerful blend promotes strong, healthy growth for all hair types. As one of the UK's leading ethnic beauty providers, we only stock products we believe in. Add this essential to your routine and see the expert-approved results for yourself.
• •More than a store, we're a staple. For over two decades, Beauty Queens Cosmetics has been dedicated to serving the diverse beauty needs of our communities in Leicester, Crawley, Birmingham, and beyond. We are proud to be the UK's largest ethnic beauty provider, bringing you the best products at an affordable price, backed by expertise you can trust.
• •Expert Picks for Your Hair Type + Free Shipping!