Brand Tone

professional, trustworthy, and aspirational

Brand Values

• •Quality and Efficacy
• •Natural Ingredients
• •Accessibility
• •Customer-Centricity

Best Practices

• •Maintain a Professional and Educational Voice: Always explain the benefits of the unique ingredients. Use clear, confident language that positions the brand as an expert in the field of natural cosmetics.
• •Emphasize Authenticity and Origin: Consistently reference the "Holy Land" and the "Dead Sea" to reinforce the brand's unique selling proposition. This narrative is a powerful differentiator.
• •Use Aspirational and Benefit-Oriented Language: Focus on the results and the experience of using the products—"work wonders," "transformative power," "luminous and resilient." This connects the product features to the customer's desires.
• •Create a Sense of Exclusivity and Quality: Use phrases like "professional cosmetics," "next generation of skincare," and "treasures" to cultivate a premium feel around the products.
• •Develop a Social Media Presence: To control the narrative and build a community, establishing a presence on platforms like Instagram is crucial. This would allow for visual storytelling that complements the brand's aspirational tone, and provide a channel for direct customer engagement and feedback, which is currently lacking.

Social Perception

niche provider of high-end, natural skincare

Copy Examples

• •Unlock ancient secrets to modern beauty. Our Dead Sea mineral-infused skincare is more than a routine; it's a ritual. Experience the transformative power of nature. Shop the collection now.
• •Introducing the Elixir of the Earth: Our new Dead Sea Mud Mask. Purify, revitalize, and restore your skin's natural balance. The next generation of skincare is here.
• •As a valued member of the Beauty Point family, we wanted you to be the first to know. Our latest shipment from the Holy Land has arrived. Replenish your favorites and discover new treasures.
• •Sourced directly from the lowest point on Earth, our rich, mineral-dense day cream hydrates and nourishes. Each application is a deposit of wellness, leaving your skin luminous and resilient. Embrace the wonder of Dead Sea skincare.
• •Why are Dead Sea minerals so coveted in skincare? It's simple: they deliver unparalleled results. From improving skin hydration to reducing inflammation, we're diving deep into the science behind our favorite ingredient.