Brand Tone

Authentic, Spiritual, and Welcoming

Brand Values

• •Authenticity
• •Cultural Bridge
• •Sensory Experience
• •Quality and Craftsmanship
• •Customer Satisfaction

Best Practices

• •Lead with Authenticity: Always emphasize the "handpicked" and "direct from India" nature of the products. Use storytelling to explain the origin or traditional use of an item to deepen the customer's connection.
• •Use Sensory and Evocative Language: Go beyond describing what a product is; describe what it feels like. Use words like "vibrant," "fragrant," "serene," "hand-sewn," and "sun-drenched" to appeal to the senses and transport the customer to India.
• •Maintain a Warm and Personal Tone: Write as if you are personally guiding a friend through your favorite market. Use "you" and "your" to speak directly to the customer. Share personal anecdotes or tips, such as the founder's advice on getting the best scent from an incense stick.
• •Weave in Spirituality and Mindfulness: When appropriate, connect products to their spiritual or wellness benefits. Explain how an item can be used in meditation, for purification, or to create a peaceful home environment, reinforcing the brand's mindful values.
• •Be Consistent Across All Channels: Ensure the tone, from the website's product descriptions to Instagram captions and customer service replies, remains consistent. This builds trust and a strong, recognizable brand personality. A simple style guide can help ensure every piece of communication feels like it comes from the same welcoming, authentic source.

Social Perception

A trusted and reliable source for authentic, niche Indian goods in Sweden, appreciated for excellent customer service and community engagement.

Copy Examples

• •Drape your home in stories from India. Each of our hand-sewn patchwork quilts is a unique masterpiece, stitched together with generations of craftsmanship and vibrant tradition. Let the colors of India warm your space and soul. Discover the collection—link in bio. #BeautyOfIndiaSE #HandmadeHome #IndianTextiles
• •Clear your space, calm your mind. Our hand-rolled Nag Champa incense is crafted to elevate your meditation practice and fill your home with tranquility. Sourced directly from India for a truly authentic scent experience. Tap to find your inner peace. #Meditation #SpiritualWellness #Incense #AuthenticIndia
• •Capture the essence of sacred purity with our Lotus Perfume Oil. A single drop of this enchanting, hand-picked fragrance transports you to the serene temple ponds of India. alcohol-free and long-lasting, it's a personal ritual in a bottle. Anoint your pulse points and carry a sense of calm with you throughout the day.
• •A Handpicked Treasure from India, Just for You ✨
• •For over 26 years, we have journeyed through the vibrant markets and hidden workshops of India to bring you its true beauty. Beauty of India Sverige is more than a store; it's your personal bazaar, a bridge to the rich scents, colors, and craftsmanship of a culture we love. Welcome in.