Tono de Marca

Enthusiastic, friendly, commercial, approachable, and community-focused.

Valores de Marca

• •Authenticity
• •Accessibility
• •Customer Trust
• •Community Engagement

Mejores Prácticas

• •Always Use the "Glammers" Moniker: Consistently address your audience as "Glammers" across all platforms to reinforce the sense of community and a shared identity.
• •Highlight Authenticity in Every Post: Whether in the caption, hashtags, or description, subtly or overtly mention that products are "100% authentic," "genuine," or "sourced directly." This is your strongest unique selling proposition.
• •Maintain an Enthusiastic and Positive Tone: Use emojis, exclamation points, and positive, energetic language (e.g., "obsessed," "finally here," "get ready!") to keep the tone exciting and engaging.
• •Clearly State the Call to Action (CTA): Always guide the customer on what to do next. Use clear and direct CTAs like "Shop the link in bio," "Add to cart on Shopee," or "DM us for details."
• •Incorporate a Mix of English and Tagalog Casually: Continue using "Taglish" where appropriate in platforms like Facebook to remain relatable and approachable to the local Filipino market, while keeping product names and technical terms in English for clarity.

Percepción Social

Positive, legitimate, and trustworthy source for authentic beauty products, known for good customer service and care in delivery.

Ejemplos de Copy

• •Instagram Post (New Product Arrival): *Image: Flat lay of a popular, newly-stocked eyeshadow palette.* Caption: 'It’s finally here, Glammers! ✨ You asked, and we listened. The viral [Palette Name] has officially landed at Beauty & Glam. Get ready to create some magic! Stocks are limited, so tap the link in our bio to shop authentic, straight from the source. #AuthenticBeautyPH #JustArrived'
• •Facebook Ad (General Brand Awareness): *Video: Short, dynamic montage of different products being unboxed.* Headline: Your Trusted Source for Global Beauty Brands Body: 'Tired of wondering if it's the real deal? At Beauty & Glam, we guarantee 100% authentic makeup and skincare, sourced directly from the US, UK, and AUS. Build your beauty collection with confidence. Shop our Shopee store today for exclusive deals!'
• •Shopee Product Description (for a Morphe Palette): Title: Morphe 39A Dare To Create Artistry Palette - 100% Authentic Description: 'Unleash your inner artist with the iconic Morphe 39A palette! 🎨 Every shade is a new possibility. As your trusted partner in beauty, we guarantee this product is 100% genuine, sourced directly to ensure you get the quality you deserve. Add to cart now and join the Glammer family!'
• •Email Marketing Subject Line (for a Sale): Subject: ✨ A Special Treat for our Glammers! ✨ Body Preview: 'Ready for a haul? We’ve got new arrivals and special markdowns just for you. Don’t miss out on these authentic finds!'
• •Instagram Story (Interactive): *Image: A "This or That" template featuring two different popular blushes.* Text: 'It's a battle of the blushes! Which holy grail are you picking, Glammers? Vote now! 👇 Both are 100% authentic and available in our shop!'