Brand Tone

personal, enthusiastic, and trustworthy

Brand Values

• •Efficacy and Simplicity
• •Naturalness and Safety
• •Authenticity and Community
• •French Manufacturing

Best Practices

• •Maintain the "Tu" Form: Always use the informal "tu" when addressing the customer in French communications to maintain the personal and approachable tone established by the founder.
• •Lead with Values: Start product descriptions and ads by highlighting key values asuNatural, asuVegan, asuMade in France asubefore diving into specific benefits. This immediately qualifies the brand for its target consumer.
• •Integrate Social Proof: Regularly use language like "Join thousands of others" and feature user-generated content (with permission) and testimonials in marketing materials to leverage the strong community perception.
• •Emphasize Simplicity and Results: The copy should always connect the simple, natural formulations to tangible, visible results. Use phrases like "Effortless glow," asuSimply effective, asuand "Visible results from day one."
• •Use the Founder's Voice: Channel the enthusiastic and personal tone of "Leanemarts" across all platforms. Tell the brand story, share behind-the-scenes content, and write as if a passionate friend is giving advice, not a faceless corporation.

Social Perception

The brand is perceived positively by its target audience, which appears to be young, social-media-savvy consumers primarily on TikTok. The association with a popular and trusted influencer (Leanemarts) is the main driver of this perception. Customers see the brand as effective, authentic, and aligned with modern values like natural and ethical production. The community is active and supportive. The negative signal from a verification site seems to have little to no impact on its customer base, which relies more on social proof and influencer trust.

Copy Examples

• •Your skin deserves the best, not harsh chemicals. Our Soft'Clean gel, with over 97% natural ingredients, gently purifies without stripping your skin's barrier. Ready for a truly clean feeling? Discover the French-made difference on beautymarts.fr. asu#BeautyMarts #NaturalSkincare
• •Simplicity, authenticity, efficacy. That's our promise to you. Our SOFT'HYDRATE cream delivers immediate, lasting hydration without a greasy feel. Formulated and made in France with vegan ingredients to respect your skin and nature. Get the soft, glowing complexion you've been dreaming of.
• •Psst... A Surprise from Leane Inside!
• •Visible Results, Naturally. asuVegan, Cruelty-Free, and Made in France. Join over 13,000 happy customers and reveal your best skin. Shop now!
• •Still thinking about that glow? Your skin is, too. Come back and treat it to our gentle, effective, French-made skincare. Formulated for even the most sensitive skin. Complete your order and get 10% off with code BIENVENUE10.