Brand Tone

Helpful and Informative, Trendy and Current, Accessible and Value-Oriented, Direct and Sales-Focused

Brand Values

• •Authenticity
• •Quality
• •Variety/Wide Selection
• •Customer Service
• •Accessibility

Best Practices

• •Always Emphasize Authenticity and Quality: Consistently use terms like "authentic," "genuine," "trusted brands," and "quality sourced" in product descriptions and brand messaging to reinforce this core value.
• •Stay Current with Trends (Especially on Social Media): Incorporate relevant beauty buzzwords, participate in trending challenges (if appropriate for the brand), and showcase new and popular products to maintain a modern feel. Use language that resonates with a beauty-savvy audience.
• •Be Helpful and Approachable: Use a friendly and informative tone in customer interactions, FAQs, and product descriptions. Offer solutions and advice (e.g., "Need help finding your shade? DM us!").
• •Clear Call-to-Actions: Whether it's "Shop Now," "Discover More," "Visit Us In-Store," or "Follow Us for Updates," make it easy for customers to know what to do next. Be direct but not overly aggressive.
• •Maintain a Consistent Ghanaian Context: While offering international brands, acknowledge the local market (e.g., "Available in Ghana," "Delivery across Accra," mentioning local payment options like Mobile Money as seen in their FAQs) to build relevance and trust with the target audience.

Social Perception

Go-To Destination for Authentic Beauty Products, Resourceful, Modern and Up-to-Date, Trusted Retailer

Copy Examples

• •✨ Glow Up Alert! ✨ Your fave [Brand Name] [Product Name] just landed at Beautymarked GH! Get that authentic radiance you've been craving. Shop online (link in bio) or visit us in Osu! #BeautymarkedGH #AuthenticBeauty #NewCollection #[BrandName]InGhana
• •Tired of searching for genuine beauty products in Ghana? Beautymarked GH is your trusted source for authentic makeup, skincare, and haircare from top US & UK brands! 💖 Enjoy free delivery on orders over GH₵1000. Explore our collection now! [Link to website] #RealBrandsRealBeauty #GhanaBeautyStore #ShopBeautymarkedGH
• •Obsessed with this [Product Type] trend? 🤩 We've got the AUTHENTIC [Product Name] by [Brand Name] in stock! ✨ Grab yours before it's gone! 😉 Link in bio to shop or visit our Osu store! #BeautyTrendsGH #ViralMakeup #BeautymarkedFinds #GetTheLook #[ProductName]
• •Unlock Your Beauty: Authentic. Trusted. Delivered. Shop the latest from global brands right here in Ghana. Free delivery over GH₵1000!
• •Hey Beauty Lover! 👋 Don't miss out on our latest arrivals and exclusive deals! This week, get [Discount/Offer] on all [Category/Brand] products. Plus, get answers to all your beauty questions from our friendly team – just WhatsApp us! Your journey to authentic beauty starts here at beautymarkedgh.com.