Brand Tone

Professional, trustworthy, and aspirational on the website; friendly, enthusiastic, and trendy on social media.

Brand Values

• •Expertise and Quality
• •Safety and Trust
• •Transformation and Confidence
• •Community and Engagement

Best Practices

• •Develop a "Tone Guide": Document the specific tones for different platforms. For example: "Website = Professional & Informative," "Instagram/Facebook = Friendly, Enthusiastic & Emoji-Rich." This ensures anyone posting for the brand stays consistent.
• •Create a "Keyword & Emoji" Bank: List approved keywords (e.g., "glow-up," "obsessed," "unreal," "contour") and a set of on-brand emojis (e.g., , , , , ) to be used regularly. This creates a recognizable linguistic style.
• •Use the "You" Voice: Address the audience directly using "you" and "your" to make the copy feel personal and client-focused (e.g., "Ready for your glow-up?" instead of "We provide glow-ups").
• •Balance Promotion with Education: Mix promotional posts (offers, bookings) with content that showcases expertise and builds trust. Post about the benefits of a treatment, the safety protocols followed, or the theory taught in the academy.
• •Maintain a Consistent Engagement Strategy: Always respond to comments and DMs in the established friendly and approachable brand tone. This reinforces the brand's personality and makes clients feel valued.

Social Perception

Highly positive. Perceived as a skilled and reliable provider of modern aesthetic and beauty treatments, with satisfied clients often expressing excitement and gratitude.

Copy Examples

• •It’s not just filler, it’s art  We are obsessed with creating the perfect, natural-looking pout for our clients. For one week only, get the lips you've been dreaming of with £25 off any 1.1ml treatment. Ready for your glow-up? DM to book!  #LipFiller #StHelensBeauty #Aesthetics
• •Stop dreaming, start doing.  Our CPD-accredited aesthetics courses are designed to turn your passion into a profession. Learn the latest techniques in a hands-on, supportive environment and unlock your earning potential. Next beginner's course starts soon - link in bio to enroll! #BeautyTrainingUK #AestheticsAcademy #CareerInBeauty
• •That post-treatment feeling is UNREAL.  Just look at this stunning lash lift and brow lam combo for our gorgeous client! So satisfying. Want to wake up looking this fresh? You know what to do... DM us! #LashLift #BrowLamination #StHelens
• •Tired of stubborn fat that just won't shift? Let's talk about our fat-dissolving injections.  A safe and effective way to target small, persistent areas and contour your shape. Your confidence journey starts here. Send us a message for a free consultation! #FatDissolving #BodyContouring #Aesthetics
• •Did you know Beauty Loft is more than just treatments? We're a fully accredited training academy too!  We don’t just love helping our clients feel amazing, we love empowering the next generation of aesthetic artists. Quality, safety, and your confidence are at the heart of everything we do.  #BeautyLoft #StHelens #MeetTheTeam