Brand Tone

Professional, Expert, Aspirational, Empowering, Boutique, and Personal

Brand Values

• •Excellence and Quality
• •Education and Empowerment
• •Passion and Dedication
• •Innovation and Trendsetting

Best Practices

• •Lead with Expertise: Always frame communication from a position of knowledge and authority. Use confident, clear, and precise language. Reference the founders' experience and the "academy" aspect to reinforce credibility.
• •Speak to the Aspiration, Not Just the Service: Connect every product or course to the customer's ultimate goal—be it a successful career, artistic mastery, or flawless personal beauty. Use empowering and motivational language.
• •Use the Vocabulary of Quality: Consistently employ words that signify a premium standard, such as "curated," "precision," "mastery," "artistry," "bespoke," and "professional-grade."
• •Balance Professionalism with Passion: While the tone is expert, it should never be cold. Infuse the copy with the brand's core value of passion. Share the "why" behind the business to build a personal connection with the audience.
• •Maintain Visual and Textual Harmony: Ensure the copy's clean, professional, and polished tone mirrors the brand's minimalist and high-end visual identity across the website and social media. The text should be as flawless as the results showcased in photos.

Social Perception

An A-List Training Provider, Trusted Experts, a Source of Professional-Grade Products, and an Aspirational Goal for beauty professionals.

Copy Examples

• •Master the Art. Elevate Your Career. Your passion is your greatest asset. At the Beauty Lab Academy, we transform it into expertise. Join our internationally recognized Microblading course, learn from masters Maja and Bojan, and turn your ambition into a thriving career. Your journey to becoming an elite beauty professional starts here.
• •Precision. Artistry. Perfection. Experience the Beauty Lab difference. Our boutique salon is where the art of beauty meets meticulous precision. From flawless Lash Lifts to perfectly sculpted brows, every treatment is tailored to your unique beauty. Book your bespoke appointment and discover your most radiant self.
• •The Tools the Experts Trust. Uncompromising quality for an uncompromising artist. Our curated collection of professional microblading pigments and lash lift essentials is designed for precision and performance. Enhance your craft with the same products we use in our salon and academy. Shop the collection.
• •It Started with a Passion. Now It's a Community. Beauty Lab is more than a salon or an academy—it's a fusion of our passions. We built this space to share our love for the craft and to empower artists like you. Join a community of professionals dedicated to excellence and innovation.
• •Limited Spots Available: Perfect Lash Lift Online Course. Ready to offer one of the most in-demand services in the industry? Our Perfect Lash Lift online course gives you the skills and certification to succeed. Learn at your own pace with direct support from our expert trainers. Enroll today and start transforming your clients' lashes.