Brand Tone

Professional, Educational, and Empowering

Brand Values

• •Quality and Efficacy
• •Education and Mastery
• •Innovation
• •Community
• •Aspiration and Success

Best Practices

• •Always use language that addresses your audience as skilled professionals and "artists." Avoid overly simplistic or consumer-focused language. The "For Artists, By Artists" motto should be the filter for all communication.
• •Frame content around sharing expertise. Whether it's a product launch or a social media post, find an angle that teaches or informs. This reinforces your value as an industry expert, not just a seller.
• •Ensure all visuals—from your website to your social media—are clean, high-quality, and aspirational. The visual aesthetic should always reflect the premium quality of the products and the high standards of the artists you serve.
• •Actively feature and celebrate the work of artists who use your products. This builds social proof and strengthens the community value, making customers feel like valued partners rather than just purchasers.
• •Instead of just stating what a product is, explain why it helps an artist create better results, save time, or grow their business. Connect product features to professional benefits (e.g., "Our adhesive's rapid curing time means you can fit one more client into your day").

Social Perception

premium, reliable, and expert brand

Copy Examples

• •Precision in every fan. Power in every bond. Our Pro-Fusion Adhesive and Velvet Noir lashes are the combination behind the artistry. Made for the artist who refuses to compromise on quality. What's your go-to combo for the perfect volume set? #ForArtistsByArtists #LashArtistry #BeautyLabelPro
• •Master the Art: Your Brow Lamination Career Starts Now. Stop dreaming, start doing. Enroll in the beauty label Academy and learn the techniques that set the pros apart.
• •Structure. Define. Hold. The Architect Brow Gel. Introducing The Architect, the ultimate clear brow gel for the professional stylist. Our flake-free, long-wear formula locks every hair in place, allowing you to create everything from a sleek, laminated look to a full, feathery brow. Formulated by artists who understand that hold is everything. Elevate your brow services and give your clients the perfection they deserve.
• •Your art is our passion. We're constantly inspired by the incredible work from the beauty label community. From flawless lashes to perfect brows, you are changing the face of the industry, one client at a time. Tag us @beautylabel.international to be featured and join a global network of elite artists. #BeautyLabelCommunity #LashArtist #BrowBoss
• •The perfect isolation = a flawless application. ✨ Our needle-point tweezers make it effortless. #lashhack #lashtips #lashextensions #satisfying #beautylabel