Brand Tone

Empowering, Authentic, and Caring

Brand Values

• •Self-Love and Empowerment: Encouraging individuals to embrace their natural beauty and embark on a "LOVE YOURSELF journey."
• •Clean and Ethical Beauty: A strong commitment to vegan, cruelty-free, organic, and chemical-free products. This includes using global organic ingredients and ethical sourcing.
• •Health and Wellbeing: Promoting a wholesome approach to beauty, with products that are good for the skin and body, even for sensitive skin or conditions like eczema.
• •Authenticity and Transparency: Openly sharing the founder's story and emphasizing understandable ingredient lists.
• •Community: Aspiring to build a supportive community that redefines beauty on its own terms.
• •Positive Social Impact & Sustainability: A mission to have a positive social impact and offer sustainable beauty products.

Best Practices

• •Emphasize "You" and Empowerment: Always frame benefits around how the product makes the *customer* feel empowered, confident, and good about their choices (e.g., "Enhance *your* natural beauty," "Celebrate *your* unique journey").
• •Integrate Core Values Naturally: Weave in keywords like "vegan," "cruelty-free," "organic," "clean," and "self-love" regularly but avoid making it sound forced. Let these values be an inherent part of the product description and brand story.
• •Maintain Authenticity - Share the "Why": Connect back to the founder's story and the brand's mission where appropriate. This reinforces the authenticity and the "caring" aspect of the brand.
• •Use Warm, Positive, and Inclusive Language: The tone should be inviting and supportive. Avoid jargon or exclusionary terms. Focus on upliftment and the joy of beauty, making it accessible to everyone.
• •Develop a Brand Voice Guide: Create a simple internal guide with key phrases, "do's and don'ts" for language, and examples of on-brand copy. This ensures anyone writing for the brand can maintain consistency across all platforms.

Social Perception

Positive Association with Clean Beauty, Founder-Driven Appeal, Empowering and Positive, Emerging Brand, Trustworthy (regarding ingredients)

Copy Examples

• •Nourish your skin, love your journey. ✨ Our [Product Name] Body Butter is more than just moisture; it's a daily ritual of self-care. Handcrafted with organic ingredients, vegan, and always cruelty-free, because you deserve beauty that feels as good as it looks. Embrace your natural radiance. #BeautyIconCosmetics #LoveYourself #CleanBeauty
• •Shine from the inside out! 💋 Our [Product Name] Lip Gloss gives you that perfect sparkle while our clean, vegan formula cares for your lips. Inspired by a journey of self-love, created to help you enhance *your* unique beauty. Feel confident, feel iconic. Shop now! #BeautyIcon #VeganLipGloss #NaturalBeauty
• •Hi [Customer Name], Leilani Valentine here, founder of Beauty Icon Cosmetics. My dream was simple: create beautiful, effective cosmetics with ingredients I could trust – for myself, and for you. Our products are a piece of that dream, handcrafted with care, because I believe everyone deserves to feel confident and radiant in their own skin. Discover the love in every bottle. #HerStory #CleanCosmeticsWithSoul
• •No glam squad needed! 😉 Get that lash extension look at home with our easy DIY Lash Kit. Vegan, cruelty-free, and designed for your inner icon to shine through. Tag a friend who needs this! #DIYlashes #BeautyIconCosmetics #VeganBeauty #EmpoweredBeauty
• •At Beauty Icon Cosmetics, we believe true beauty is about loving yourself, just as you are. Founded on the principle of enhancing your natural radiance, we handcraft our vegan and cruelty-free cosmetics with the purest organic ingredients. Join our community and celebrate your unique journey to feeling beautiful, inside and out. Because being an icon starts with self-love.