Brand Tone

Professional, Authoritative, and Trustworthy

Brand Values

• •Authenticity
• •Efficacy
• •Customer Education
• •Quality

Best Practices

• •Always Lead with Authenticity: Every major campaign or product launch should reinforce the "official distributor" and "100% genuine" message. This is your unique selling proposition and builds immediate trust.
• •Use Authoritative and Scientific Language: Refer to active ingredients by their scientific names (e.g., "L-Ascorbic Acid" instead of just "Vitamin C"). Back up claims with data or "clinically proven" messaging where applicable.
• •Maintain a Professional and Helpful Tone: In all customer interactions, from social media comments to email support, remain polite, professional, and genuinely helpful. Avoid overly casual slang that could undermine your authoritative positioning.
• •Educate, Don't Just Sell: Frame your copy around solving a customer's problem or teaching them something new. A post about "Three Ways to Fight Hyperpigmentation" will perform better than one that just says "Buy This Serum."
• •Create a "Brand Glossary": Develop a consistent set of terms and phrases to use across all platforms. This includes how you refer to your brands (e.g., "the renowned Thayers"), your commitment ("100% Authentic Guarantee"), and your call to action ("Shop with confidence"). This ensures brand voice consistency regardless of who is writing the copy.

Social Perception

BeautyHot Vietnam is perceived as a reliable source for genuine products, a curator of effective brands, and provides positive customer service, building trust and satisfaction among its target audience.

Copy Examples

• •Your Skin Deserves Genuine. We Guarantee It. In a market full of uncertainty, choose the authorized source. BeautyHot is the official and sole distributor of Thayers and Hurraw! Balm in Vietnam. Every product we carry is 100% authentic, delivered directly from the brand to your hands. Don't risk your skin's health. Shop with confidence. #BeautyHotVN #HangChinhHang #SkincareVietnam
• •Science-Backed Skincare. Dermatologist-Approved Results. We don't believe in miracle claims, we believe in proven ingredients. Explore our curated collection of cosmeceuticals from world-renowned brands like MartiDerm and Revox B77. Achieve your best skin with formulas that work. #ExpertSkincare #Cosmeceuticals #RevoxB77
• •Concept: A fast-paced "This or That" video. Visuals: Show two products side-by-side. Text Overlay: "Struggling with dark spots? Try *MartiDerm Pigment Zero DSP*. Dealing with dehydration? *Revox B77 Hyaluronic Acid 5%* is your answer. We break down the science so you can build the perfect routine. Learn more at BeautyHot!" #SkincareTips #BeautyEducation #HyaluronicAcid
• •Subject: A Special Offer on Your Trusted Favorites Body: Hello [Customer Name], thank you for trusting BeautyHot as your partner in skincare. As the official home for Obagi and MartiDerm in Vietnam, we're excited to offer you 15% off your next purchase. Stock up on the authentic, effective solutions you love. Your healthy skin journey is our priority.
• •Panel 1 (Image): A flat-lay of various serums. Text: "Confused about serums? Ask our experts!" with a Q&A sticker. Panel 2 (Video): A short video of a team member answering a question. "Great question! For anti-aging, we recommend Peptides because they..." Panel 3 (Image): A graphic showing the answered question and a "Shop The Solution" link to the relevant product page. #AskBeautyHot #SkincareRoutine #ExpertAdvice