Brand Tone

professional, accessible, and value-driven

Brand Values

• •Expertise & Quality
• •Customer Centricity & Service
• •Value & Accessibility
• •Efficiency

Best Practices

• •Lead with Expertise, Follow with Value: Start marketing messages by highlighting the professional quality or expert endorsement of a product, then immediately support it with the value proposition (e.g., "The #1 choice for stylists, now 20% off"). This reinforces both core values in a single message.
• •Create a "Brand Voice" Style Guide: Develop a simple internal document that outlines key phrases to use (e.g., "authentic products," "expert-recommended," "unbeatable value") and those to avoid. This ensures all team members communicating with the public use a unified voice.
• •Educate, Don't Just Sell: Enhance the "accessible expert" tone by creating content that educates. For example, short blog posts or social media carousels like "How to Choose the Right Hair Mask for Your Hair Type" or "3 Ways to Use Heat Protectant Spray." This builds trust and authority beyond just being a retailer.
• •Maintain Professionalism in Customer Interactions: Ensure all responses to customer comments and questions on social media are helpful, polite, and professional, even when the query is simple. This reinforces the "customer service" value and builds a positive community perception.
• •Let Customer Testimonials Reinforce the Brand: Actively encourage and showcase customer reviews that mention product quality, good prices, and fast shipping. Sharing user-generated content that aligns with brand values is a powerful and authentic way to maintain a consistent image.

Social Perception

reliable and competitively priced online retailer for professional hair products

Copy Examples

• •Salon Results at Home? Yes, and at the Best Price! Unlock vibrant, lasting color with L'Oréal Majirel, now available at the most competitive price in Greece. Don't just dream of professional quality—achieve it. All shades are in stock and ready to ship! Shop Now & Transform Your Hair!
• •Your Weekly Ritual for Ultimate Hair Repair. Recommended by stylists worldwide, the Kérastase Resistance Masque Thérapiste is more than a treatment; it's a rescue mission for severely damaged hair. Our experts confirm this formula rebuilds the internal substance of your hair fiber, leaving it strong and deeply nourished. Get expert-approved care delivered to your door.
• •Expert Advice: These Are Our Top-Selling Hair Treatments This Month
• •Your trusted source for professional hair care in Greece. ✨ Salon-exclusive brands at unbeatable prices. Expert advice & fast delivery. Tag us in your hair transformations! #BeautyHairGR
• •Quality You Can Trust. Prices You'll Love. Explore authentic, professional hair care from top brands. All products in stock for immediate dispatch.