Brand Tone

Empowering, Inclusive, Informative, Transparent, Caring, Supportive, Direct, and Confident

Brand Values

• •Individuality and Self-Acceptance
• •Inclusivity and Diversity
• •Vegan and Cruelty-Free
• •Effective and High-Quality Ingredients
• •Skin Health and Well-being
• •Accessibility/Affordability
• •Transparency (regarding ingredients)

Best Practices

• •Always Lead with Empowerment: Frame product benefits around enhancing the customer's natural beauty and confidence, rather than fixing flaws. Use uplifting and affirming language.
• •Emphasize "You" and Inclusivity: Directly address the diverse audience the brand wants to reach. Use inclusive pronouns and ensure messaging resonates with people of all backgrounds and skin types. Reinforce that the products are "for everyone."
• •Be Transparent and Honest: Clearly communicate key brand values like "vegan," "cruelty-free," "silicone-free," and "dermatologically tested" in product descriptions and marketing materials. If there are exceptions (like the one noted for a charcoal mask), be upfront.
• •Maintain a Positive and Supportive Voice: Even when addressing skin concerns, focus on the positive outcomes and the journey to healthier skin. Avoid language that could make consumers feel insecure. The tone should feel like a supportive friend.
• •Integrate the Core Message Consistently: Weave the #CELEBRATEYOURBEAUTY philosophy and the values of individuality, diversity, and self-acceptance into all forms of communication, from website copy and product descriptions to social media posts and customer service interactions.

Social Perception

Positive for Values, Mixed on Product Efficacy/Value, Appreciation for Fast Delivery, Seen as a German Brand

Copy Examples

• •Headline: Your Skin. Your Story. Celebrate Both. Body: Tired of trying to fit into a beauty mold? At BeautyGlam, we believe your unique skin tells a beautiful story. Our vegan, kind-to-skin formulas are here to help you love the skin you're in. #CELEBRATEYOURBEAUTY
• •Headline: Real Ingredients. Radiant You. Body: Unlock your natural glow with BeautyGlam. We craft our skincare with effective, vegan ingredients – free from silicones and parabens – because what's *not* in your skincare is just as important as what is. Feel the BeautyGlam difference.
• •Headline: More Than Just Skincare. It's Self-Care. Body: Embrace your daily ritual with BeautyGlam. Our dermatologically tested products are designed to nourish your skin and uplift your spirit. Because true beauty shines from within. You are wonderful, just as you are.
• •Headline: Imperfection is Interesting. Perfection is Overrated. Body: Let's redefine beauty together. BeautyGlam champions diversity and the power of individuality. Our highly effective vegan skincare is for everyone who's ready to celebrate their unique glow. #CELEBRATEYOURBEAUTY
• •Headline: Glow Up, Guilt-Free. Body: Discover vibrant, healthy-looking skin with BeautyGlam's PETA-approved vegan skincare. Made in Germany, our formulas are packed with goodness to make you and your skin feel fantastic, without compromising your values.