Brand Tone

Informative and Aspirational

Brand Values

• •Efficacy and Quality
• •Simplicity and Purity
• •Holistic Wellness
• •Customer Trust

Best Practices

• •Lead with Science, Follow with Aspiration: Always ground your claims in the science of the product (e.g., "hydrolysed peptides," "clinically proven"). Then, translate those features into aspirational benefits (e.g., "radiant skin," "effortless beauty").
• •Use a "Clean" Vocabulary: Mirror the product's purity in your language. Use words like "pure," "simple," "naked," "essential," and "clean" to reinforce the brand's commitment to no unnecessary additives.
• •Amplify the Customer Voice: Regularly feature authentic testimonials and user-generated content in your marketing. Phrases like "See what our users are saying" or "Your new favourite ritual, approved by hundreds" build community and trust.
• •Educate, Don't Just Sell: Create content that informs the customer about the why behind the product. Short blog posts, carousels, or videos explaining what collagen is, why Type I is important, and how it works in the body will reinforce the brand's authority and informative tone.
• •Maintain Visual and Verbal Consistency: Ensure all copy, from the website to ad campaigns, uses the same core messaging and tone. This should always be paired with the established clean, modern, and aspirational visual identity (pink, gold, white palette) for a cohesive and instantly recognizable brand presence.

Social Perception

Effective and Trustworthy; High-Value; User-Friendly

Copy Examples

• •Your morning coffee just became your best beauty secret. One scoop of our pure, tasteless Naked Collagen is all it takes to work towards plumper skin and stronger nails from within. Simple, effective, essential. #BeautyGen #CollagenCoffee #InnerBeauty
• •Tired of weak, splitting nails? The secret to strength isn't just on the surface. Beauty Gen's hydrolysed collagen works from the inside out to build healthier, more resilient hair and nails. See the clinically-proven difference for yourself.
• •The Science of a Good Glow. Our clinically proven Peptan® collagen peptides support your skin's natural structure for a firmer, more hydrated complexion. Your age-defying ritual starts here.
• •'I can definitely see an improvement... my skin looks as well as my hair growth.' - Sarah D., Beauty Gen User. Join hundreds of women who have made our pure Naked Collagen part of their daily routine. It's tasteless, easy to use, and it works. Discover why our customers are our biggest advocates.
• •How I get my daily glow ✨ Tasteless & dissolves instantly! Stronger hair, skin & nails ✅ My simple beauty hack for glowing from within! #collagenpowder #beautyhack #skincarestartswithin #beautygen