Brand Tone

Professional, Skilled, Educational, Informative, Passionate, Artistic, Client-Focused, Welcoming, Modern, Trendy, Primarily Greek-Speaking

Brand Values

• •Excellence & Quality
• •Transformation & Empowerment
• •Education & Skill-Sharing
• •Creativity & Artistry
• •Customer Satisfaction

Best Practices

• •Develop a Brand Voice Guide: Document key elements like tone words (e.g., "professional," "artistic," "educational," "welcoming"), preferred terminology, a "do and don't" list for language, and target audience personas.
• •Prioritize Visual-Verbal Harmony: Ensure the language used in captions and text complements the style and message of the visuals. If the images are high-end and artistic, the copy should reflect that sophistication.
• •Use "We" and "You" Effectively: Employ "we" to represent the collective skill and passion of the salon/school ("We believe in...") and "you" to directly address and engage the client or student ("Your journey to beautiful hair starts here").
• •Incorporate Storytelling: Share client success stories (with permission), the inspiration behind a new technique, or the journey of "TEO The School" itself. This builds connection and reinforces values.
• •Maintain Language Consistency (Greek/English): Decide on a primary language for main communications and a strategy for secondary language use (e.g., English hashtags for broader reach, English summaries for key educational content if targeting a wider audience). If bilingual, ensure translations are accurate and maintain the intended tone. Regularly review and refine copy across all platforms to ensure it aligns with the established voice.

Social Perception

Respected for Skill, Seen as Professional & Knowledgeable, Trusted by Local Clientele, Aspirational

Copy Examples

• •Instagram Post (Image: Stunning hair transformation): Unleash your inner confidence with a transformation that speaks volumes. At TEO The School, we blend artistry with precision to create your signature look. Ready for your metamorphosis? ✨ #TEOTheSchool #HairTransformation #BeautyArtistry #SalonExperts #GreekBeauty
• •Facebook Ad (Targeting aspiring hairstylists in Greece): мрієте να γίνετε επαγγελματίας κομμωτής; Στο TEO The School, μετατρέπουμε το πάθος σε επάγγελμα. Μάθετε τις πιο σύγχρονες τεχνικές από έμπειρους εκπαιδευτές. Εγγραφείτε τώρα! (Dreaming of becoming a professional hairstylist? At TEO The School, we turn passion into a profession. Learn the most modern techniques from experienced educators. Register now!) #TEOAcademy #HairEducation #GreekStylists #BeautySchool #CareerInBeauty
• •TikTok Video Caption (Quick styling tip): Quick tip for flawless waves! 🌊 Master the art of everyday glamour with TEO The School. What tutorial do you want next? Let us know! 👇 #HairTips #EasyHairstyle #TEOTheSchool #BeautyHacks #HairTutorial
• •Website Homepage Snippet (if it were an academy): Welcome to TEO The School: Where Passion Meets Profession. Discover a world-class beauty education designed to elevate your skills and launch your career. Explore our courses in advanced hairstyling, color theory, and beauty artistry, led by industry expert Theodora Malliarou.
• •Promotional Email Subject Line (for salon services): Revitalize Your Look This Season at TEO The School! Body Snippet: Experience the artistry and expertise that defines TEO The School. From breathtaking color to precision cuts, our team is dedicated to crafting a look you'll love. Book your appointment today and let us pamper you.