Tono de Marca

Chic & Playful, Aspirational & Indulgent, Helpful & Informative, Community-Oriented & Relatable

Valores de Marca

• •Product Efficacy & Preservation
• •Enhanced Beauty Experience
• •Aesthetic & Organization
• •Self-Care & Well-being
• •Authenticity & "Keeping it Real"

Mejores Prácticas

• •Embrace Visual Storytelling: Use high-quality, aesthetically pleasing visuals that reflect the chic and playful nature of the brand. Think bright, clean, and often pastel-themed content.
• •Maintain a Youthful, Engaging Voice: Use a friendly, approachable, and slightly playful tone. Incorporate relevant emojis where appropriate, ask questions to encourage interaction, and use language that resonates with a beauty-conscious, digitally-savvy audience.
• •Highlight the "Experience" and Benefits: Focus copy on how the Beauty Fridge enhances the user's self-care ritual and the tangible benefits (product preservation, soothing application), not just the product features. Connect it to feelings of indulgence and improved well-being.
• •Foster Community & Authenticity: Actively encourage and share user-generated content. Respond to comments and messages in a timely and friendly manner. Keep the language relatable and avoid overly technical jargon unless explaining specific benefits (e.g., "backed by science" but explain it simply).
• •Be Consistent Across Platforms: While the content format might vary (e.g., short-form video on TikTok, curated aesthetics on Instagram), the core brand voice—chic, playful, helpful, aspirational—should remain consistent to build strong brand recognition and trust.

Percepción Social

Trendy & Desirable, Functional & Beneficial (with some skepticism), Cute & Giftable, Aspirational Luxury, Community Engagement

Ejemplos de Copy

• •Chill out, glow up! ✨ Keep your precious potions perfectly preserved and refreshingly cool. Your skincare will thank you. #BeautyFridge #CoolSkincare
• •Elevate your vanity and your routine. The Beauty Fridge: where chic meets chill for your ultimate self-care sanctuary. Spoil yourself. 💖 #SkincareStorage #BeautyObsessed
• •Hot skincare? Not on our watch! 😉 Extend the life of your faves and add a touch of cool to every application. Hello, happy skin! #BeautyTech #FreshFaced
• •Shelfie goals just got a serious upgrade! Organize your beauty essentials in style and experience the bliss of chilled skincare.❄️ Your routine’s new BFF. #GetChilled #SkincareCommunity
• •Invest in your glow! The Beauty Fridge protects your skincare investment, keeping active ingredients potent and your ritual luxurious. Because you deserve it. ✨ #LuxurySkincare #SelfCareSunday