Tono de Marca

Friendly, Approachable, Informative, Educational, Passionate, Enthusiastic, Caring, Nurturing, Authentic, Transparent

Valores de Marca

• •Natural Ingredients
• •Handmade Quality
• •Effectiveness
• •Affordability
• •Customer Well-being & Confidence
• •Self-Care & Self-Love
• •Entrepreneurial Spirit

Mejores Prácticas

• •Create a Brand Voice Guide: Document the defined tone (friendly, informative, nurturing, passionate, authentic), key messaging points, "do's and don'ts" for language, and common phrases that align with the brand. Share this with anyone creating content.
• •Use "Joselyn's Voice" Selectively and Authentically: When the founder is speaking (e.g., in videos, signed-off emails, or specific "From the Founder" posts), let her genuine passion and personal touch shine through. For general brand communications, maintain the established friendly and informative tone.
• •Focus on Benefits and Solutions: Frame product descriptions and posts around how they help the customer achieve their skincare goals (e.g., "achieve glowing skin," "soothe sensitive skin," "feel confident").
• •Educate, Don't Just Sell: Share knowledge about natural ingredients, skincare routines, and self-care tips. This builds trust and positions the brand as a helpful resource, reinforcing the informative and caring values.
• •Engage Genuinely: Respond to comments and messages in a consistently friendly, helpful, and personal manner. Address customers by name when possible and show appreciation for their feedback and support. This reinforces the approachable and caring aspects of the brand.

Percepción Social

Positive (within its community), Focused on Product Efficacy & Natural Qualities, Founder-Connected, Limited Broader Public Awareness (based on search results)

Ejemplos de Copy

• •✨ Fall in love with your skin all over again! ✨ Introducing our new [Scent Name] Whipped Body Butter, handmade with the purest natural ingredients like nourishing Shea Butter and calming [Key Ingredient]. Deeply hydrating, never greasy – just pure, soft, glowing skin. Ready for your self-care ritual? Shop now via the link in bio! #BeautyByJos #HandmadeSkincare #NaturalGlow #SelfCareSunday #NewProduct
• •Tired of dry, flaky skin? 🌿 Beauty By Jos is here to help! Our founder, Joselyn, crafts each product by hand, pouring love and the best natural ingredients into every jar. Discover our [Specific Product, e.g., Hydrating Face Serum] and feel the difference nature makes. Gentle, effective, and made just for you. Learn more and see what others are saying: [Link to Website/Reviews] #NaturalSkincare #DrySkinRelief #HandmadeWithLove #HealthySkinJourney
• •Hey Beautiful, At Beauty By Jos, we believe everyone deserves skin that feels as good as it looks. That's why I, Joselyn, personally select every natural ingredient that goes into our handmade creations. This week, I want to share a little secret for glowing skin: consistency with a gentle routine! Our [Product Name, e.g., Gentle Foaming Cleanser] followed by our [Product Name, e.g., Rosewater Toner] can make a world of difference. Plus, get 10% off your next order with code: GLOW10 With love and natural goodness, Joselyn & the Beauty By Jos Team
• •**Reveal Your Brightest Skin with Our Turmeric & Kojic Acid Soap** Lovingly handmade by Joselyn, this soap is a powerhouse of natural goodness! Turmeric, celebrated for centuries for its brightening and anti-inflammatory properties, teams up with Kojic Acid to gently even out skin tone and reduce the appearance of dark spots. We’ve enriched it with [mention another key ingredient like Coconut Oil for moisture] to ensure your skin feels nourished and revitalized after every wash. Perfect for those seeking a natural solution for a clearer, more radiant complexion. *How to Use for Best Results:* [Link to YouTube video/clear instructions] *Ingredients:* [List key natural ingredients]
• •Watch me, Joselyn, whip up a fresh batch of our best-selling [Product Name]! 🌿✨ Real ingredients, real love, real results. What are your biggest skin concerns? Let me know in the comments! 👇 #BeautyByJos #HandmadeProcess #NaturalSkincare #SkincareRoutine #FounderMade