Brand Tone

Conscious & Caring, Expert & Professional, Passionate & Authentic, Positive & Hopeful, Approachable & Friendly

Brand Values

• •Sustainability
• •Natural & Plant-Based
• •Ethical Practices
• •Effectiveness & Quality
• •Well-being
• •Family & Community
• •Simplicity

Best Practices

• •Prioritize "Why": Always circle back to the core values – sustainability, natural ingredients, ethical practices, and genuine care for well-being. Let this "why" infuse the language.
• •Balance Expertise with Warmth: Communicate product effectiveness and the professional background with confidence, but maintain an approachable, caring, and slightly personal tone. Avoid overly technical jargon unless explaining an ingredient's benefit clearly.
• •Emphasize "Conscious Choice": Frame purchasing Dot & Lola as a positive, conscious decision for personal health and environmental responsibility. Use words like "choose," "join the movement," "make a difference."
• •Use Natural & Evocative Language: Reflect the plant-based nature of the products with descriptive words that evoke nature, purity, and gentleness (e.g., "sun-kissed lemons," "botanical ingredients," "subtle scents," "renewed vitality").
• •Maintain a Positive & Hopeful Outlook: Even when addressing problems (like chemical damage or waste), focus on the solutions and the positive impact Dot & Lola aims to make. Inspire rather than preach.

Social Perception

Trusted & Reputable, Eco-Conscious Leader, Authentic & Mission-Driven, Premium (but potentially accessible), Caring & Considerate

Copy Examples

• •Headline: Tired of harsh chemicals? Your hair deserves the pure touch of nature. Body: At Dot & Lola, we believe beautiful hair shouldn't cost the Earth or your peace of mind. Discover our plant-based, salon-quality haircare, crafted with love and the finest natural ingredients. Gentle, effective, and endlessly refillable. Make the switch to conscious beauty today. #DotAndLola #NaturalHaircare #SustainableBeauty
• •Headline: Refill. Revive. Rejoice. Sustainable luxury for your daily routine. Body: Join the Dot & Lola family and embrace a kinder way to care for your hair and skin. Our award-winning vegan formulas come in beautiful, infinitely recyclable aluminium bottles. Simply order a refill pouch and keep the goodness flowing. Less waste, more radiance. #VeganBeauty #Refillable #EcoFriendlyLiving
• •Headline: From our family to yours: Haircare that’s safe, simple, and truly works. Body: Born from a passion for natural ingredients and a frustration with industry norms, Dot & Lola offers professional results you can trust. Perfect for the whole family, even sensitive skin. Experience the difference plant-power makes. #FamilyCare #ProfessionalHaircare #DotAndLolaKind
• •Headline: Feel Incredible, Naturally. That’s the Dot & Lola promise. Body: It's more than just looking good; it's about feeling truly well. Our expertly blended shampoos, conditioners, and body care are designed to nourish, repair, and bring out your natural vibrancy, all while respecting our planet. #WellnessJourney #PlantBasedLuxury #EthicalBeauty
• •Headline (For Hospitality): Elevate Your Guest Experience with Sustainable Sophistication. Body: Offer your guests the touch of Dot & Lola luxury. Our plant-based, refillable bathroom amenities reduce waste, delight visitors, and reflect your commitment to quality and sustainability. Let's make every stay memorable and responsible. Contact us for hospitality partnerships. #SustainableHospitality #LuxuryAmenities #DotAndLolaPro