Brand Tone

inspirational, empathetic, and educational

Brand Values

• •Empowerment
• •Authenticity
• •Natural Solutions
• •Community and Support
• •Holistic Well-being

Best Practices

• •Lead with Empathy
• •Tell the Founder's Story
• •Focus on "Beyond"
• •Balance Education and Inspiration
• •Maintain a Positive and Hopeful Tone

Social Perception

The public perception of Beauty Beyond the Crown® is highly positive, shaped by its purpose-driven mission. It is seen as more than just a product line; it is a movement to bring awareness to alopecia. Customers and followers respond to the brand's authenticity and the founder's personal investment. The narrative of 'gliding through life with grace & focusing on radiating from within' resonates with its audience. The brand is perceived as a source of hope and practical solutions for a sensitive and often overlooked issue.

Copy Examples

• •Your scalp is the garden where your hair grows. Nurture it with the best of nature. Our Powerful Strength Serum is a blend of 16 botanical oils and extracts, carefully chosen to revitalize and restore. It’s not just about hair growth; it’s about nourishing your roots with love and patience. #BeautyBeyondTheCrown #NaturalHairCare #AlopeciaSupport #PlantBasedBeauty
• •Beauty is not defined by the hair on your head, but by the strength in your heart and the light in your spirit. Your journey is unique, your strength is undeniable, and your beauty is yours to define. Walk in your purpose, with or without a full crown. ✨ #BeautyBeyondTheCrown #Empowerment #ConfidenceWithin #AlopeciaWarrior
• •Did you know stress can be a major factor in hair shedding? One way I love to combat this is with a gentle scalp massage using our serum. Not only does it help increase blood flow, but the blend of peppermint and rosemary oils provides a calming, therapeutic experience. Take 5 minutes for yourself today. You deserve it. #SelfCare #HairLossTips #BeautyBeyondTheCrown #ScalpHealth
• •What does 'Beauty Beyond the Crown' mean to you?
• •Hello Beautiful, We know the path to healthy hair is a journey of patience and consistency. To support you every step of the way, we're offering a special gift. For a limited time, enjoy 20% off when you purchase three or more bottles of our Powerful Strength Serum. It's the perfect time to stock up and stay consistent with your routine. Your crown, and the beauty beyond it, are worth investing in. [Shop Now] #BeautyBeyondTheCrown #HairGoals #NaturalGrowth