Brand Tone

Approachable, educational, and enthusiastic.

Brand Values

• •Authenticity
• •Accessibility & Affordability
• •Customer-Centricity
• •Inclusivity and Self-Expression

Best Practices

• •Lead with Education: Always prioritize explaining the why behind a product. Focus on key ingredients, their benefits, and what skin concern the product solves. This builds trust and positions the brand as an expert.
• •Maintain a Positive and Encouraging Tone: Frame beauty and skincare as acts of self-care and celebration, not as fixing problems. Use empowering and uplifting language that makes customers feel confident.
• •Balance Chic Aesthetics with Relatability: While visuals should be clean and professional, the written copy should remain friendly and approachable. Use emojis where appropriate (especially on Instagram and TikTok) to add personality.
• •Emphasize Authenticity and Curation: Regularly use keywords like "authentic," "curated," "official," and "trusted" in website copy, product descriptions, and ads to reinforce the brand's core value proposition and address a key customer concern.
• •Adapt the Tone for Each Platform: While the core values remain the same, tailor the tone's expression to the platform. Keep it educational and polished on the website and Instagram, more playful and trend-driven on TikTok, and community-focused on Facebook.

Social Perception

The social perception of Beauty Berry is largely positive. Customers see it as a reliable and specialized retailer for authentic Korean and Japanese beauty products. It is perceived as a Trustworthy Retailer, an Educational Resource, and a Community Hub.

Copy Examples

• •✨ Glow up, the Korean way! ✨ Meet the new Beauty of Joseon Glow Serum. Packed with powerhouse propolis and niacinamide, it's your secret weapon for radiant, honey-like skin. Swipe to see the dreamy texture! 💧 Ready to find your glow? Tap to shop authentic K-Beauty. #BeautyBerry #Kbeauty #GlowSerum #KoreanSkincare #GlassSkin
• •Curious about K-Beauty but don't know where to start? We've got you! At Beauty Berry, we make it simple. Discover authentic, top-rated Korean skincare and makeup curated just for you. From gentle cleansers to hydrating sunscreens, find your perfect routine. ✨ Shop now and get 10% off your first order! Your skin will thank you.
• •Authentic K-Beauty & J-Beauty Has Arrived. Your official U.S. destination for cult favorites like COSRX, Rom&nd, and Anua. *Free Shipping On All Orders Over $59*
• •Packing up some K-Beauty magic for Sarah! ✨ She got the Anua Heartleaf Toner and the CLIO Kill Lash Mascara... a perfect combo of soothing skincare and glam makeup! 💖 Thanks for your order! #packanorderwithme #kbeauty #smallbusiness #beautyberry #koreanskincare #asmr
• •🌸 The Spring Refresh Sale is ON! Up to 30% Off Inside. 🌸