Brand Tone

friendly, approachable, encouraging, and educational

Brand Values

• •Empowerment and Confidence-Building
• •Authenticity and Trust
• •Education and Practicality
• •Customer-Centricity
• •Quality
• •Natural Beauty Enhancement
• •Giving Back
• •Accessibility

Best Practices

• •Embody Katie's Voice: Write as if Katie, the friendly and experienced makeup artist, is speaking directly to a friend. Use "I" and "you" frequently. Keep the language warm, encouraging, and empathetic.
• •Focus on Solutions and Ease: Highlight how the products and tips make beauty routines simpler and solve common concerns. Use words like "easy," "simple," "quick," and "secret" to convey practicality and insider knowledge.
• •Be Inclusive and Empowering: Address a wide range of women, including those who may lack confidence or experience with makeup, and particularly mature women. The goal is to uplift and empower.
• •Maintain Authenticity: When discussing products, echo Katie's approach of sharing items she genuinely loves and uses. Avoid overly salesy or hyped-up language; let the benefits and her endorsement speak for themselves.
• •Educate and Engage: Frame copy around teaching something valuable. Encourage interaction by asking questions (as Katie often does at the end of her videos, "What tutorial would you like me to make you next?") and inviting comments.

Social Perception

Helpful and Informative, High-Quality Products, Excellent Customer Service, Trustworthy, Inspiring and Confidence-Boosting, Personal and Engaging

Copy Examples

• •Headline: Still searching for that perfect, natural glow? ✨ Body: "Hi Friends! Katie here. Let's find your everyday radiance together! Our hand-picked [Product Name] makes it so easy to get that healthy, lit-from-within look without the fuss. Watch my quick tutorial to see how simple it can be to feel amazing every day! #KatiesSecrets #EasyBeauty"
• •Headline: Makeup meltdowns? Not anymore! 😉 Body: "Feeling a bit lost with your makeup bag? You're not alone! Join me for a super simple guide to [Specific Technique, e.g., 'Concealing Dark Circles Like a Pro']. I'll share my go-to tips and the one product that’s a total game-changer. Get ready to feel confident and look refreshed! Shop the [Product Name] I use in the video! #MakeupMadeEasy #ConfidenceBoost"
• •Headline: Unlock Your Sparkle! ✨ Mature skin deserves to shine. Body: "Hello Lovelies! Finding makeup that truly works for you as your skin changes can feel tricky, but I promise, it's all about the right products and a few clever tricks! My latest tutorial shows you exactly how to [Benefit, e.g., 'achieve a smooth, youthful base'] with our customer-favourite [Product Name]. Let's bring out your beautiful best! #AgelessBeauty #BeautyAndTheBoutique"
• •Headline: Your Questions Answered! ❤️ Choosing the right [Product Type, e.g., 'Blush Shade']. Body: "So many of you have asked for tips on picking the perfect [Product Type]! In this week's video, I'm breaking it all down – from undertones to easy application for a natural flush. Plus, discover the [Product Name] shades I recommend for every skin tone. Let's make beauty simple and fun! #BeautyTips #KatieRecommends"
• •Headline: More Than Just Makeup – It’s About How You FEEL. 😊 Body: "At Beauty and the Boutique, we believe that the right beauty routine can transform more than just your look – it can transform your day! Our mission is to help you feel brand new with easy tips and products you’ll adore, like our [Bestselling Product]. Ready to reignite your sparkle? We’re here to help every step of the way. #FeelGoodBeauty #YourTimeIsNow"