Tono de Marca

personal, heartfelt, and approachable

Valores de Marca

• •Personalization and Customization
• •Uniqueness and Exclusivity
• •Handmade Craftsmanship
• •Creativity and Artistry
• •Customer Connection

Mejores Prácticas

• •Lead with the 'Handmade' Story: Always emphasize that each piece is handcrafted. Use phrases like "made by hand," "artisan-crafted," and "lovingly created" to reinforce this core value.
• •Highlight Exclusivity: Remind customers that they are purchasing a limited-edition item. Phrases like "one of only two," "your unique piece," and "exclusively yours" will enhance the perceived value.
• •Maintain a Personal and Approachable Tone: Write as if you are speaking to a friend. Use "you" and "your" to address the customer directly. Share behind-the-scenes content and stories from the founder to maintain a personal connection.
• •Emphasize Customization: Regularly promote the custom design service. Encourage customers to get in touch for a personalized experience, making it a key call-to-action in your communications.
• •Use Emotive and Descriptive Language: Instead of just listing product features, describe the feeling or style the piece evokes. Use words that paint a picture, such as "elegant," "charming," "vibrant," and "serene," to connect with customers on an emotional level.

Percepción Social

The brand is perceived as a niche, boutique business that offers charming and elegant handmade jewelry. Customers likely see it as a source for unique gifts and personalized accessories that are not available in the mainstream market. The emphasis on customization and direct interaction with the founder is likely a significant draw for its client base. The brand's story of a mother turning her passion into a business is relatable and likely resonates well with its target audience. The Justdial listing suggests that it is a well-regarded local business in Mumbai, known for its unique offerings and customer-centric approach.

Ejemplos de Copy

• •Designed with intention, crafted by hand. ✨ Introducing our 'Azure Dream' necklace, a one-of-a-kind piece to make your style truly your own. With only two of these ever made, your unique story starts here. DM us to co-create your next favorite accessory! #HandmadeWithLove #UniqueJewelry #BeautyAndTheBeads
• •A Gift as Unique as They Are. Stop searching for the perfect gift. Let's create it together. From custom bracelets to personalized suncatchers, every piece at Beauty and the Beads is lovingly handmade and designed to match your vision. Schedule a free design call with our founder, Zahra, today and give a gift that tells a story. #CustomGifts #HandmadeJewelry #MumbaiArtisans
• •Find a moment of calm with our 'Serenity' Charm Bracelet. Each glass crystal and delicate metal charm is chosen and woven by hand, creating a piece that’s as unique as you are. Made with love and intention, this bracelet is more than an accessory—it's a personal statement. As with all our creations, this is a limited edition design with only two available. Wear it to remember the beauty in the small things.
• •A special something, made just for you ✨
• •Your Style, Your Story. Uniquely handcrafted jewelry, designed with you, for you.