Brand Tone

Educational & Authoritative, Professional & Clinical, Supportive & Results-Oriented

Brand Values

• •Efficacy & Results
• •Scientific Credibility
• •Customer Empowerment
• •Quality & Curation
• •Accessibility

Best Practices

• •Lead with Education, Sell with Proof: Always start by explaining the "why" and "how" behind a product or ingredient. Use clinical terms but explain them simply. Follow up with tangible proof like "before and after" photos, testimonials, or percentages from clinical studies.
• •Maintain a Clinical & Clean Voice: Avoid overly casual slang, emojis, or a humorous tone. The voice should be professional, confident, and precise, reinforcing the brand's scientific foundation.
• •Focus on Problems and Solutions: Structure copy to address a specific customer pain point (e.g., "frustrated with hormonal acne?") and immediately present the product as the targeted, effective solution.
• •Use "Power Words" That Reflect Brand Values: Consistently use words and phrases like Formulated, Clinically-Proven, Dermatologist-Tested, Targets, Potent, Curated, Results-Driven, and Ingredient-Focused.
• •Be an Empowering Guide, Not Just a Seller: Frame the conversation as a partnership. Use language like "Let us help you build your routine," "Understand your skin's needs," and "Make an informed choice." This positions the brand as a long-term, trusted advisor.

Social Perception

Trusted Specialist, Premium & Effective, Reliable & Informative

Copy Examples

• •Science-Backed Skincare. Clinically-Proven Results. Stop guessing and start seeing a real difference. Shop our curated collection of cosmeceuticals for aging, acne, and pigmentation.
• •Your skin doesn't need more products, it needs the *right* ingredients. Our [Product Name] serum is formulated with a potent 15% Vitamin C complex to actively target dark spots and boost radiance. It’s not magic, it’s dermatology-driven science. Swipe to see the texture and tap to begin your journey to a brighter complexion. #BeautioSG #VitaminC #PigmentationSolution #SkincareScience
• •Tired of Anti-Aging Creams That Don't Deliver? We were too. That's why we only stock products with ingredients proven to work. The Vie Collection Time-Control Deep Wrinkle Serum uses peptides and hyaluronic acid to rebuild skin structure from within. See real user results on our site. Shop Proven Results
• •Your Educational Edit: 20% Off All Hair Loss & Scalp Treatments. Learn the science behind healthy hair growth and discover your ideal routine.
• •You think your skin is 'sensitive'... but it might just be using the wrong products. Switch to a pH-balanced, minimalist formula. Stop irritating your skin! Heal your barrier with science. Link in bio for our sensitive skin solutions. #SensitiveSkin #SkinBarrier #Dermatology #BeautioSG