Brand Tone

empowering, supportive, and confident

Brand Values

• •Empowerment: A core value is empowering women to feel confident and unrestricted, especially during menstruation.
• •Innovation: Beautikini emphasizes the innovative technology behind their leak-proof swimwear.
• •Comfort & Style: The brand strives to provide products that are both comfortable to wear and fashionable.
• •Inclusivity: They offer a range of sizes and styles to cater to different body types. They also specifically mention products for teens.
• •Sustainability: Beautikini states a commitment to using eco-friendly materials.
• •Body Positivity: The brand encourages celebrating freedom and body positivity.

Best Practices

• •Focus on Empowerment: Use strong, positive language that uplifts and instills confidence in the reader. Avoid language that pathologizes periods.
• •Highlight Solutions, Not Just Problems: While acknowledging the challenge of managing periods during activities like swimming, emphasize how Beautikini provides an effective and stylish solution.
• •Maintain a Supportive and Understanding Voice: Show empathy towards the experiences of women and teens. Use relatable language and scenarios.
• •Be Clear and Informative about Technology (without being overly technical): Briefly explain how the period-proof technology works to build trust and credibility, focusing on benefits like "leak-proof," "absorbent," and "discreet."
• •Ensure Visuals Align with Tone: Use images and videos that depict confident, active, and diverse individuals enjoying themselves while using Beautikini products.

Social Perception

Customers generally perceive Beautikini as a provider of comfortable and stylish swimwear that offers a solution for swimming during menstruation. The brand is often praised for giving confidence to wearers, especially young girls. There's an appreciation for the stylish designs that don't look like typical period wear. However, the effectiveness of the leak-proof feature is a point of contention, with some users reporting leaks. This suggests that while the concept is well-received, product performance consistency might be a concern for some.

Copy Examples

• •Dive in, any day of the month. Beautikini: Swim freely, live fully.
• •Your period shouldn't pause your life. Experience confident, leak-proof comfort with Beautikini swimwear.
• •Style that makes a splash, protection you can trust. Beautikini – because every woman deserves to feel fabulous.
• •Unlock worry-free water days. Our innovative period swimwear is designed for your comfort and confidence.
• •More than just swimwear, it's a statement. Embrace your cycle with Beautikini.