Brand Tone

Empowering, Friendly, Passionate & Sincere

Brand Values

• •Self-Love & Confidence
• •Inclusivity & Empowerment
• •Quality & Affordability
• •Customer Service
• •Community & Support
• •Cruelty-Free
• •Mental Wellness

Best Practices

• •Use empowering and uplifting language to inspire confidence.
• •Maintain a friendly and approachable tone, using informal language and emojis where appropriate.
• •Highlight the brand's commitment to self-love, inclusivity, and mental wellness.
• •Emphasize the quality and affordability of the products.
• •Avoid overly corporate or generic language, focusing on genuine connection with the audience.

Social Perception

A trusted, inclusive beauty brand that promotes self-love, mental wellness, and empowerment, offering high-quality, affordable products.

Copy Examples

• •Hi love! Treat yourself to our new shimmer and feel beautiful, bold and confident!
• •Sis, you deserve the best! Our cruelty-free products are made with love just for you.
• •Bestie, let's glow! Check out our affordable, high-quality lip gloss and shine!
• •Join our community and support self-love and mental wellness with every purchase.
• •Created by a medical professional with you in mind. Shop Beautiful Shellz Cosmetics and embrace your inner beauty!