Brand Tone

Creative and Passionate, Friendly and Approachable, Helpful and Expert, Appreciative and Customer-Focused

Brand Values

• •Quality Craftsmanship
• •Creativity and Beauty
• •Customer Satisfaction
• •Community and Support
• •Passion for Handmade

Best Practices

• •Embrace "I" and Personal Storytelling: Use a first-person narrative, especially when Lauren is sharing her expertise or passion. This aligns with the friendly, approachable, and expert tone derived from her "About Us" and social media presence.
• •Highlight Craftsmanship and Quality: Consistently mention the "handmade" nature, "high-quality materials," and the care that goes into each wreath. This reinforces the core brand values.
• •Be Enthusiastic and Positive: Let the passion for creating beautiful decor shine through in the language. Use positive adjectives and exude excitement for new designs or helpful tips.
• •Engage with a Community Focus: When addressing fellow crafters or Etsy sellers, use inclusive language ("we," "let's create together"). Offer genuine help and share knowledge generously.
• •Maintain Visual-Verbal Cohesion: Ensure the copy complements the visual style. If the visuals are bright and cheerful, the copy should reflect that. If they are elegant, the copy should match that sophistication while still being friendly.

Social Perception

Highly Positive, Trustworthy and Reliable, Artistic and Talented, Engaging and Relatable (for the crafting community)

Copy Examples

• •Facebook/Instagram Post (New Seasonal Wreath): Hello Fall! 🍂✨ Just finished this cozy autumn wreath, bursting with the warm colors of the season. Handcrafted with love and the highest quality mesh and ribbons to make your door the prettiest on the block! Ready to welcome guests? Tap the link in bio to shop this beauty and more. #BeautifulMesh #FallWreath #HandmadeHomeDecor #AutumnVibes #DoorDecor
• •Product Description Snippet (Etsy/Website): Bring a touch of handmade charm to your home with a BeautifulMesh wreath. Each piece is thoughtfully designed and meticulously crafted by me, Lauren, ensuring a unique and high-quality decoration you'll adore for seasons to come. I pour my passion for creating beautiful spaces into every wreath, using only the best materials.
• •Email Newsletter Subject Line (Promoting a Tutorial/Etsy Tips): Unlock Your Etsy Potential ✨ + Sneak Peek of New Wreaths! (Body Excerpt): Hey fellow creatives! This week on the blog, I'm sharing my top 3 tips for [specific Etsy challenge, e.g., 'Nailing Your Product Photography']. Plus, get a first look at the new Holiday Collection before it drops! Let's grow our handmade businesses together!
• •Pinterest Pin Description (DIY Supplies or Tutorial): Dreaming of creating your own stunning mesh wreaths? ✨ Get inspired with our curated selection of high-quality wreath supplies OR Learn my step-by-step method in this easy-to-follow tutorial! Perfect for crafters of all levels. Let your creativity bloom! #DIYWreath #MeshWreathTutorial #WreathSupplies #CraftIdeas #BeautifulMeshTips
• •TikTok Video Caption (Showing a quick tip or fun moment): Confession: I might be a ribbon hoarder… but can you blame me with all these gorgeous options?! 😍 What's your crafting guilty pleasure? Let me know in the comments! #WreathMakerLife #CraftRoom #RibbonAddict #BeautifulMesh #SmallBusinessFun