Brand Tone

Empowering, Authentic, and Relatable, using colloquialisms and AAVE to foster community, confident and direct in making claims, educational, approachable, and friendly with energetic language and emojis.

Brand Values

• •Authenticity
• •Empowerment
• •Community
• •Results-Driven Quality

Best Practices

• •Embrace Your Authentic Voice: Continue using relatable language, AAVE, and a "sister-to-sister" tone. This is your biggest differentiator. Create a simple guide of "words we use" (like sis, baybee, juicy, thriving) and "words we don't" to keep it consistent across all platforms.
• •Lead with the Transformation: Your customers are buying a result, not just a product. Start your copy with the problem (dryness, breakage, thinning edges) and immediately present your product as the powerful solution. Use "Before & After" visuals and testimonial-driven headlines.
• •Create Urgency with Exclusivity: Your small-batch production model is a major strength. Emphasize limited restocks ("Only 50 sets available") to create authentic urgency and drive immediate sales. Announce restock dates and times well in advance to build anticipation.
• •Weave the Story into Everything: Continuously reference the brand's origin story. Whether in an email, a social post, or a product description, reminding customers that the brand was born from a real need reinforces trust and authenticity.
• •Amplify Your Community's Voice: Make customer testimonials and user-generated content the heroes of your marketing. Repost customer videos and photos, and use their exact words in your copy ("Don't just take our word for it, Winter said..."). This provides powerful social proof and strengthens the community bond.

Social Perception

Positive and built on trust in product effectiveness, viewed as a 'secret' solution, makes customers feel seen and understood. Perceived as a trustworthy, grassroots, small, Black-owned business with an authentic story, reinforced by positive reviews and visible results.

Copy Examples

• •Stop letting dry hair win. Our Chebe + Rosemary Hair Butter is what your strands have been begging for. We whip 100% natural Chebe, Amla oil, and Shea butter into a creamy hydrator that melts into your hair, seals in moisture for days, and makes breakage a thing of the past. Your softest, strongest hair is just one jar away. Tap to shop the magic. ✨ #ChebeButter #Type4HairCare #MoistureLock
• •Edges on the comeback trail. Our Secret Formula Hair Oil was made for the growth journey. From thinning to thriving in weeks. Real results, no gimmicks. Period. Shop the Growth Duo now.
• •Hey beautiful! We see you. Welcome to the Beautiful Brown Strands family! We're not just a brand; we're a community of women reclaiming our crowns and celebrating our natural journey. It all started in my kitchen trying to find something that *actually* worked for my baby’s hair, and now we’re here! We’re so glad to have you. Get ready for exclusive tips, first dibs on restocks, and a whole lot of love for your strands.
• •Y'all already KNOW it sells out every time! 😭 RESTOCK goes live Thursday at 12 PM EST. Only 50 Hair Growth Duo sets will be available—once they're gone, they're GONE. Don't say I didn't warn you! Tap the link in bio and set your reminder NOW! ⏰ #HairGrowthOil #RestockAlert #BlackOwnedBusiness
• •I couldn't just keep the formula to myself. After trying every product on the market for my daughter’s hair with no results, I took matters into my own hands. I researched, I mixed, and I created what is now our 'Secret Formula.' When people saw her long, thick, healthy hair, they needed to know the secret. That's how Beautiful Brown Strands was born. Out of a mother's love, dedicated to growing beautiful, natural, healthy hair—one strand at a time.