Brand Tone

Luxurious, Friendly, Confident, Caring

Brand Values

• •Quality & Efficacy: Commitment to high-quality, lavish ingredients that deliver visible results like a natural, streak-free tan and nourished skin.
• •Clean Beauty & Wellbeing: Emphasis on "clean beauty," vegan, cruelty-free products, over 95% natural ingredients, and no harsh chemicals (parabens, sulphates, alcohol). They connect beauty with overall wellbeing.
• •Inclusivity: Products are designed for "everyone," regardless of age, skin type, or color.
• •Affordable Luxury: Providing a luxurious experience and high-quality products without an excessively high price point.
• •Customer-Centricity & Community: Building a community and valuing customer feedback. They aim to make customers "feel good about the brands you buy."
• •Innovation: Striving to create innovative and exciting products with real benefits.

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (luxurious, friendly, confident, caring), key messaging points, "do's and don'ts" for language, and preferred terminology (e.g., "radiant glow" vs. "dark tan"). This ensures anyone writing for the brand stays consistent.
• •Emphasize Benefits & Feelings: Focus copy on how the product makes the customer *feel* (confident, radiant, pampered, good about their ethical choice) rather than just listing features. Connect the "skin-loving ingredients" to tangible benefits like hydration and softness.
• •Use "You-focused" Language: Address the customer directly (e.g., "Your skin deserves the best," "We hope every product makes you feel..."). This creates a more personal and approachable connection.
• •Maintain Authenticity & Transparency: Be honest about ingredients and product performance. If drawing from the founders' story, keep it genuine. This builds trust, which is crucial for beauty brands.
• •Consistent Visual and Verbal Identity: Ensure the tone of the copy aligns with the visual branding (e.g., luxurious imagery paired with elegant but friendly text). Consistency across all platforms (website, social media, emails, packaging) reinforces brand recognition and trust.

Social Perception

Trusted Irish Brand, Effective & Skin-Friendly, Ethical Choice, Associated with a Luxurious Glow, Good Value, Positive Customer Experience

Copy Examples

• •Headline: Unlock Your Inner Radiance. Body: "More than just a tan, BeautiEdit is a luxurious ritual for your skin. Our skin-loving formulas, rich in natural ingredients, deliver a flawless, sun-kissed glow that feels as good as it looks. Glow confidently. ✨ #BeautiEditGlow"
• •Headline: Meet Your Skin's Best Friend. Body: "Tired of tans that dry and irritate? At BeautiEdit, we believe in beauty *and* wellbeing. Our vegan, cruelty-free tanning solutions are packed with nourishing ingredients like Tahiti Monoi Oil and Vitamin B5 to hydrate and pamper your skin, leaving it irresistibly soft and beautifully bronzed. You deserve this."
• •Headline: The Secret to Effortless Elegance? A Touch of BeautiEdit. Body: "Achieve that coveted, natural-looking tan without the fuss. Our easy-to-apply foams and creams glide on smoothly, develop beautifully, and fade evenly. No streaks, no orange tones, just pure, radiant confidence. Ready for your close-up?"
• •Headline: Beauty That Aligns With Your Values. Body: "You asked, we listened! BeautiEdit is proud to be vegan, cruelty-free, and formulated with over 95% natural ingredients. Because caring for yourself and caring for the planet go hand-in-hand. Feel good inside and out. 🌿 #CleanBeauty #EthicalTanning"
• •Headline: From Our Founders to You: A Glow for Every Story. Body: "BeautiEdit was born from a passion for creating diverse, high-quality beauty that celebrates everyone. Whatever your skin tone or type, our carefully crafted tans are here to help you feel uniquely beautiful and empowered. Join our community and share your shine! #BeautiEditForAll"