Brand Tone

Luxurious & Aspirational, Caring & Nurturing, Confident & Empowering, Informative & Trustworthy, Approachable Luxury

Brand Values

• •Quality & Efficacy
• •Skincare-Focused Tanning
• •Inclusivity
• •Natural Beauty Enhancement
• •Cruelty-Free & Conscious Choices
• •Customer Satisfaction

Best Practices

• •Emphasize the 'Tan, Treat, Hydrate' Philosophy: Consistently weave in how the products not only provide a tan but also offer significant skincare benefits. Use keywords like 'nourishing,' 'hydrating,' 'skin-loving,' and mention key beneficial ingredients.
• •Use Luxurious and Aspirational Language (Balanced with Approachability): Incorporate words that evoke quality, indulgence, and a premium experience (e.g., 'radiant,' 'luminous,' 'glow,' 'decadence,' 'flawless,' 'premium'). However, ensure the overall message remains welcoming and inclusive, avoiding overly technical or exclusive jargon.
• •Highlight Natural Results and Confidence: Focus on achieving a 'natural-looking tan,' 'sun-kissed glow,' and avoiding 'orange tones' or 'streaks.' Connect these results to feelings of confidence and empowerment.
• •Showcase Ingredient Transparency and Benefits: Clearly communicate the key ingredients and their specific benefits for the skin. This builds trust and reinforces the skincare value proposition. Mentioning 'cruelty-free,' 'vegan-friendly,' and 'no nasties' where applicable caters to conscious consumers.
• •Incorporate Social Proof Authentically: Weave in customer experiences and testimonials naturally. Phrases like 'loved by customers with sensitive skin' or direct quotes (with permission) can be powerful. Mentioning expert endorsements or collaborations (like Lorraine Keane) adds credibility.

Social Perception

Positive General Perception, Loved for Skincare Benefits, Natural-Looking Results, Luxury Appeal, Trustworthy, Price Consideration, Scent

Copy Examples

• •Headline: Reveal Your Radiant Glow. Naturally. Body: Tired of tans that dry and streak? Experience BeautiEdit. Our Decadence Gradual Tanning Cream not only builds a flawless, sun-kissed hue but deeply nourishes with Tahiti Monoi Oil and Vitamin B5. It’s more than a tan; it’s a daily ritual for luminous, hydrated skin. Tan, Treat, Hydrate. Call to Action: Discover Decadence.
• •Headline: The Secret to Effortless Radiance? It’s BeautiEdit. Body: Imagine a self-tan that loves your skin back. Our Pristine Express Self-Tanning Foam is packed with Aloe Vera and skin-plumping Hyaluronic Acid, delivering a quick-developing, natural-looking tan that feels as good as it looks. Fast-acting for your busy life, gentle enough for even sensitive skin. Call to Action: Get Your Glow.
• •Headline: Luxury Tan, Skin-Loving Care. No Compromises. Body: Why choose between a beautiful tan and healthy skin? With BeautiEdit, you indulge in both. Our formulas are rich in premium, cruelty-free ingredients, designed to enhance your natural beauty and leave your skin feeling pampered, hydrated, and glowing. No streaks, no orange tones, no nasties. Just pure radiance. Call to Action: Shop the Collection.
• •Headline: Sensitive Skin? Meet Your Perfect Tan. Body: Finally, a tan that understands your skin. BeautiEdit is loved by those with sensitive skin, even eczema and psoriasis, for its gentle, hydrating formulas. Our Berry Bronze Foam combines skin-soothing Aloe Vera with a beautiful berry scent for a comfortable tanning experience and a gorgeous, natural bronze. Call to Action: Tan with Confidence.
• •Headline: Your Daily Dose of Decadence. A Tan That’s Also a Treat. Body: Elevate your routine with BeautiEdit's Decadence Gradual Tanning Cream. Infused with luxurious Coconut Oil and Gardenia Petals, it’s your everyday moisturizer and gradual tanner in one. Builds a beautiful, natural glow while leaving skin irresistibly soft and smelling divine. Because you deserve to feel radiant, every day. Call to Action: Indulge Your Skin.