Brand Tone

Professional & Reliable, Friendly & Approachable, Supportive & Customer-Centric, Value-Driven

Brand Values

• •Quality & Safety: Committed to providing high quality, reliable and safe lash supplies.
• •Customer Satisfaction: Exceptional customer service is a cornerstone, aiming to make customers feel valued.
• •Accessibility & Affordability: Striving to make professional lash supplies accessible through competitive pricing, bulk discounts, and payment options like Afterpay and Zip.
• •New Zealand Owned & Operated: This is a point of pride and a clear part of their identity.
• •Growth & Responsiveness: Continuously expanding their product range and encouraging customer input for new products.

Best Practices

• •Be Genuinely Helpful and Approachable: Always respond to inquiries and comments with a friendly, supportive, and professional demeanor. Offer solutions and advice willingly.
• •Emphasize Quality and Reliability: Consistently highlight the quality of materials, manufacturing processes, and the reliability of the products for professional use.
• •Maintain a NZ-Centric Voice: Continue to acknowledge and celebrate being a New Zealand-owned business that understands the needs of local lash technicians.
• •Show Appreciation & Add Personal Touches: Continue small gestures like thank you notes or little treats in packages, as these reinforce the friendly and customer-centric perception.
• •Keep it Clear, Concise, and Professional: While friendly, ensure all communications are clear, grammatically correct, and maintain a level of professionalism expected by industry experts. Avoid overly casual slang but keep the language accessible.

Social Perception

Positive: Customers see Beauti as a trustworthy and reliable supplier, with appreciation for fast shipping and responsive customer service. Products are generally perceived as high-quality and effective, with a personal touch that enhances the brand experience.

Copy Examples

• •✨ Get Ready to Elevate Your Lash Game! ✨ Introducing our new Ultra-Fine Silk Lashes - meticulously crafted for the perfect lightweight volume sets your clients will adore. As always, expect premium Beauti quality that empowers your artistry. Tap to shop now & enjoy overnight NZ shipping! #BeautiNZ #LashSupplies #NZLashTechs #NewCollection #ProfessionalLashes
• •👋 Hey Lash Bosses! Stock up and save with 15% off all Beauti Pre-Made Fans this week! 🎉 Create stunning, full sets faster without compromising on quality. We're here to support your amazing work with top-notch products at prices that help your business thrive. Shop the sale now! [Link] #BeautiLashes #NZLashArtist #LashSale #EyelashExtensionsNZ #SupportSmallNZ
• •Your Trusted Partner in Lash Artistry. ❤️ At Beauti, we're more than just supplies; we're your support system. Enjoy exceptional customer care, lightning-fast overnight shipping, and the quality products you need to create magic. Because when you succeed, we do too. #BeautiNZ #CustomerFirst #ProfessionalLashSupplies
• •Hi [Customer Name], Ever wondered how to maximize retention for those tricky clients? Our Expert Hold Adhesive is formulated for superior bonding, even in challenging conditions! Paired with our primer, it's a game-changer. Got questions? Our friendly team is always here to help you choose the best for your salon! Explore the Expert Hold: [Link] #BeautiTips #LashExperts #NZBeautyPro
• •Beauti Classic C Curl Mixed Length Tray: The perfect foundation for flawless classic sets. These rich black, easy-to-apply lashes are a staple for any lash professional. At Beauti, we believe in providing premium quality that doesn’t break the bank, so you can offer the best to your clients, every time. Add to cart and experience the Beauti difference!