Brand Tone

professional, luxurious, and welcoming

Brand Values

• •Customer-Centricity and Service Excellence
• •Expertise and Professionalism
• •Luxury and Relaxation
• •Tangible Results

Best Practices

• •Lead with Luxury and Professionalism: Always use refined and polished language. Words like "bespoke," "signature," "expert," "advanced," and "luxurious" should be staples in your vocabulary to reinforce the high-end positioning of the brand.
• •Maintain a Warm and Welcoming Voice: While professional, the tone should never be cold or clinical. Incorporate friendly and inviting phrases like "Welcome to," "We can't wait to see you," and "Your moment of relaxation awaits" to make clients feel valued and comfortable.
• •Focus on the "Feeling" as much as the "Fix": Your copy should not only describe the treatment but also the emotional and physical benefits. Explain how the client will *feel* afterward—rejuvenated, confident, serene, radiant. This connects the service to a deeper, more desirable outcome.
• •Leverage Social Proof: Regularly feature authentic customer testimonials and reviews in your marketing materials. Phrases like "Our clients say..." or sharing a glowing review screenshot reinforces the brand's positive perception and builds trust with potential customers.
• •Ensure Visual and Textual Harmony: The clean, professional, and luxurious aesthetic of your photos and graphics must be matched by the copy. Every element, from the font choice to the caption, should work together to tell the same story of high-quality, expert care in a tranquil environment.

Social Perception

Beauté 21 is perceived as a trusted, high-end salon that delivers exceptional service and results in a relaxing, welcoming environment.

Copy Examples

• •Your journey to radiant skin begins here. Our bespoke facials are more than just treatments; they are a sanctuary for your skin and soul. Using advanced techniques and luxurious products, our expert therapists design a personalized experience to meet your unique skincare goals. Step out of the everyday and into a world of tranquility. You deserve to feel incredible. #Beaute21 #LuxurySkincare #HessleBeauty #FacialTreatment #SelfCare
• •Escape and indulge with our new Serenity Package. Unwind with a 60-minute full-body massage, followed by our signature gel manicure, and a complimentary glass of bubbly. It’s the perfect treat for yourself or a loved one. Limited appointments available. Book your moment of luxury at Beauté 21 today. #BeautyPackage #HessleSalon #LuxuryExperience #Massage #Manicure
• •Welcome to Beauté 21. Where expertise meets luxury. Our award-winning team is dedicated to providing you with a 5-star experience in a tranquil and welcoming setting. Discover the difference that passionate, professional care makes.
• •As one of our most valued clients, we wanted to show our appreciation. Because of your loyalty, we're offering you an exclusive 20% off your next body treatment. It’s our way of saying thank you for being a part of the Beauté 21 family. We look forward to pampering you soon! #ClientLoyalty #Beaute21 #ExclusiveOffer #PamperYourself
• •Time for a little self-care! Which treatment are you dreaming of this week? (Poll: "Relaxing Massage" vs. "Fresh Manicure") #BeautyPoll #SelfCareRoutine #NailGoals #MassageTherapy #Hessle