Brand Tone

personal, warm, and celebratory, like a supportive friend or seasoned professional

Brand Values

• •Inclusivity and Diversity
• •Personalization
• •Professionalism and Experience
• •Joy and Celebration
• •Community

Best Practices

• •Always Lead with Emotion: Whether writing about a wedding or a flower arrangement, start with the feeling. Use words that evoke joy, celebration, and love to maintain a consistently warm tone.
• •Celebrate Your Clients: Make your clients the heroes of the story. When posting photos, share a small, positive detail about the couple or the day. This reinforces the personal and client-focused nature of the brand.
• •Maintain Inclusivity in Language and Imagery: Consistently use inclusive language (e.g., "couples," "partners") and showcase a diverse range of clients in all marketing materials to live up to your stated values.
• •Be a Helpful Resource: Offer tips and advice on your blog or social media related to wedding planning or flower care. This positions the brand as a knowledgeable and trusted expert.
• •Engage Personally: When responding to comments and reviews, avoid generic replies. Use the person's name and reference their specific comment or feedback. This reinforces the personal and appreciative tone of the brand.

Social Perception

Overwhelmingly positive; viewed as highly reputable, trusted, professional, and calming. Clients feel well-cared-for, appreciating attention to detail and bilingual capabilities. Perceived as a key player in creating beautiful and seamless wedding experiences.

Copy Examples

• •Love speaks every language. ❤️ It was an honor to unite this beautiful couple with a ceremony that celebrated both of their families and cultures. Congratulations to the happy pair! #BilingualOfficiant #LoveIsUniversal #SoCalWedding
• •Your love story is one-of-a-kind. Your wedding ceremony should be too. At Beaus and Beauties, we craft personalized, heartfelt ceremonies that truly reflect you. Ready to start planning your perfect day? Contact us for a consultation. #WeddingOfficiant #Engaged #WeddingPlanning
• •More than just flowers, it's a feeling. From 'I do' to 'just because,' our floral designers create arrangements that capture the perfect emotion for any occasion. Let us bring your vision to life. #CustomFlorals #FlowerDelivery #805Floral
• •(Image of two grooms smiling) "Celebrating love in all its forms. We are proud to be an LGBTQ+ inclusive vendor, dedicated to making every couple's special day perfect. #LoveWins #LGBTQWedding #InclusiveVendor"
• •Beyond the Vows: Why a Custom Ceremony Matters. Your wedding day is more than a party—it's the start of your shared story. A personalized ceremony sets the tone, weaving your unique journey into a moment you'll cherish forever. Let us help you tell your story.