Brand Tone

Aspirational yet accessible, friendly, and down-to-earth. They project an image of relaxed sophistication and a love for the British countryside and coast.

Brand Values

• •Quality & Durability: Beaumont & Bear emphasizes creating high-quality, timeless clothing designed to last, rather than focusing on fleeting trends. They are obsessive over detail and use beautiful fabrics.
• •Comfort: A significant focus is placed on the comfort of their garments, often described as "super comfortable" and made with soft materials.
• •British Heritage & Lifestyle: The brand is deeply rooted in its Devon origins, drawing inspiration from the British coast and countryside. They actively support British farming.
• •Timeless Style: They aim for a classic, enduring aesthetic that transcends trends, offering versatile pieces for various occasions.
• •Customer Service: They pride themselves on offering excellent service.
• •Ethical Considerations & Sustainability: There are indications of a growing commitment to ethical manufacturing and sustainability, with some retailers noting the use of responsibly sourced materials and environmentally friendly dyes. Their own website mentions working with family-run factories in Portugal and Turkey.

Best Practices

• •Emphasize Lifestyle: Focus on the experiences and feelings associated with wearing the clothes (e.g., "coastal strolls," "countryside adventures," "cozy evenings").
• •Highlight Quality and Comfort: Consistently mention the high-quality materials, craftsmanship, and comfortable fit of the garments.
• •Maintain a Connection to British Heritage: Weave in references to the Devon origins, British countryside, and coastal inspiration.
• •Use Warm and Inviting Language: Employ a friendly, approachable, and slightly aspirational tone that resonates with a love for the outdoors and a relaxed yet stylish way of life.
• •Show, Don't Just Tell: Use evocative descriptions and storytelling to paint a picture of the brand's world, rather than simply listing product features.

Social Perception

Customers and the public generally perceive Beaumont & Bear as a provider of high-quality, stylish, and comfortable country-inspired clothing. They are seen as a brand that embodies a desirable rural and coastal lifestyle.

Copy Examples

• •Embrace the weekend in our signature quarter-zip. Crafted from the softest cotton, it's your perfect companion for coastal strolls and countryside adventures. #BeaumontAndBear #TimelessComfort
• •From misty morning walks to cozy evenings by the fire, our new collection is designed for the life you love. Discover durable style, inspired by the Devon coast. #BritishByNature #QualityThatLasts
• •More than just clothing, it's a feeling. The feeling of home, of adventure, of authentic British style. Experience Beaumont & Bear. #CountryLiving #CoastalCharm
• •Built for comfort, designed for life. Our latest arrivals are here, blending timeless design with the rugged beauty of the British landscape. Find your new favourite. #OutdoorReady #EffortlessStyle
• •Join the Beaumont & Bear family. We're passionate about quality, community, and the great British outdoors. Tag us in your adventures! #BeaumontAndBearAdventures #InspiredByDevon