Tono de Marca

approachable, quality-focused, and inspiring

Valores de Marca

• •Quality
• •Accessibility/Affordability
• •Customer-Centricity
• •Cruelty-Free
• •Inspiration and Empowerment
• •Family & Legacy

Mejores Prácticas

• •Embrace "Beautiful Mess": Consistently weave in the idea that beauty isn't about perfection but about individual expression. Use relatable language that acknowledges the everyday person's beauty journey.
• •Highlight Quality & Value: Always pair mentions of "luxury" or "professional-grade" with "affordable" or "accessible." Clearly communicate the high-quality materials and craftsmanship while reassuring customers of the value they receive.
• •Be Inspiring and Empowering: Use positive, encouraging language. Focus on how the products help users feel confident and express their individuality, rather than just focusing on the product features alone.
• •Maintain a Friendly, Approachable Voice: Write as if you're talking to a friend who loves makeup. Avoid overly technical jargon unless explaining a specific benefit clearly. Incorporate the family-oriented feel where appropriate.
• •Spotlight Customer Love & Cruelty-Free Commitment: Regularly share positive customer experiences and testimonials. Consistently and clearly communicate the brand's cruelty-free stance, as this is a key value for many consumers in the beauty space.

Percepción Social

Customers generally praise the quality and softness of Beau Gâchis brushes, noting that they apply makeup well and don't shed. Many compare the quality favorably to more expensive brands like MAC and Sephora, appreciating the value for money. The brushes are seen as suitable for both everyday users, including beginners, and makeup experts. The cruelty-free aspect is a noted positive for some consumers.

Ejemplos de Copy

• •Embrace your beautiful mess! Our luxuriously soft brushes deliver that flawless, professional finish you crave, without the luxury price tag. Get ready to create, inspire, and shine.
• •Why choose between quality and affordability? Beau Gâchis Paris brings you handcrafted, cruelty-free makeup tools designed for makeup lovers of all levels. Your best look starts with the best brushes.
• •From quick touch-ups to glamorous transformations, our brushes are your trusted partners. Feel the difference quality materials make and let your unique beauty take center stage. #BeauGachisBeautiful
• •Inspired by family and designed for you. Discover the Beau Gâchis difference – premium brushes that feel as good as they perform. Because everyone deserves to feel amazing.
• •Ready to elevate your makeup game? Our expertly designed brushes provide effortless application and stunning results, every single time. Join the Beau Gâchis family and unleash your inner artist.