Brand Tone

Warm and Friendly, Professional and Experienced, Passionate and Creative, Customer-Centric and Accommodating

Brand Values

• •Quality
• •Customer Satisfaction
• •Creativity and Artistry
• •Joy and Connection
• •Experience and Tradition
• •Adaptability

Best Practices

• •Emphasize Family and Heritage: Regularly incorporate the story of the mother-daughter duo and the shop's 30+ year legacy to build trust and a personal connection.
• •Focus on Emotion and Occasion: Connect floral arrangements to the feelings and events they represent (joy, love, sympathy, celebration). Use evocative language that highlights the impact of giving and receiving flowers.
• •Highlight Quality and Artistry: Consistently mention the freshness of the blooms, the skill of the designers, and the beauty of the arrangements. Use descriptive adjectives that convey elegance and creativity.
• •Maintain a Warm and Approachable Voice: Use friendly, inviting language. Address the customer directly and offer help and guidance, reinforcing the commitment to customer satisfaction.
• •Showcase Expertise and Reliability: Subtly weave in the depth of experience, especially for specialized services like weddings and corporate events, to reassure customers of their professionalism and dependability.

Social Perception

Beaudry Flowers is generally perceived very positively by the public and its customers. They are seen as a reputable and reliable florist in the Ottawa area with a long history. Customers trust them for important occasions, especially weddings and events, due to their creativity and quality. The brand is associated with high-quality, beautiful, and fresh floral arrangements. The customer service is frequently praised as helpful, accommodating, and professional. The family-run aspect, particularly the mother-daughter team, adds a personal and trustworthy touch. While some acknowledge that their prices might be higher than some competitors, the value and quality are often seen as justifying the cost.

Copy Examples

• •Headline: "Crafting Joy, One Petal at a Time, for Over 30 Years." Body: "At Beaudry Flowers, we don’t just arrange flowers; we weave emotions into every bouquet. Whether it’s a whispered ‘I love you’ or a heartfelt ‘congratulations,’ our family is here to help yours celebrate life’s moments with blooms that speak volumes. Visit our Ottawa shop or explore our collections online."
• •Headline: "Your Vision, Our Floral Artistry." Body: "Dreaming of the perfect wedding flowers? Or perhaps a stunning centerpiece to elevate your event? Our experienced designers, Wadia and Jenni, are passionate about bringing your unique vision to life. Schedule your complimentary consultation today and let’s create something beautiful together."
• •Headline: "More Than Just Flowers – It's a Beaudry Promise." Body: "For three decades, Ottawa has trusted Beaudry Flowers for unparalleled quality and breathtaking designs. From the freshest hand-tied bouquets to elegant vase arrangements, your joy is our guarantee. Experience the difference that passion and expertise make."
• •Headline: "Brighten Their Day (or Yours!) with a Touch of Nature's Best." Body: "Life’s special moments, big or small, deserve the beauty of fresh flowers. Our Designer’s Choice bouquets are crafted with the finest seasonal blooms, ensuring a unique and delightful surprise every time. Order online for delivery across Ottawa & Gatineau, or pop into our Train Yards shop!"
• •Headline: "Elegance that Lasts: Corporate Flowers by Beaudry." Body: "Elevate your workspace and impress your clients with our bespoke corporate floral services. From weekly office arrangements to event décor, Beaudry Flowers delivers sophistication and freshness, backed by over 30 years of trusted service in Ottawa. Let us help your business bloom."