Brand Tone

Authoritative & Esteemed, Elegant & Sophisticated, Traditional & Heritage-Focused, Natural & Reverent, Authentic & Sincere

Brand Values

• •Family Legacy
• •Tradition & History
• •Respect for Terroir
• •Sustainability & Organic/Biodynamic Principles
• •Quality & Excellence
• •Innovation within Tradition
• •Authenticity

Best Practices

• •Emphasize Heritage and Lineage: Consistently weave in the historical significance of the estate (dating to 1549) and the continuous stewardship of the Perrin family. This builds trust and a sense of enduring quality.
• •Use Refined and Evocative Language: Employ sophisticated, descriptive terms that mirror the complexity and elegance of the wines. Focus on sensory details and the unique character of the Châteauneuf-du-Pape terroir.
• •Highlight Commitment to Nature and Biodynamics: Clearly communicate the long-standing dedication to organic and biodynamic farming as a core value, not just a trend. This resonates with environmentally conscious consumers and underscores the wine's purity.
• •Speak with Quiet Authority: The brand's reputation precedes it. The tone should be confident and knowledgeable, yet understated and humble, letting the quality of the wine and the weight of history speak for themselves.
• •Maintain Visual and Narrative Consistency: Ensure all communications, from website to any (Famille Perrin) social media, reflect the established aesthetic of tradition, elegance, and connection to the land. Storytelling should be consistent across all platforms.

Social Perception

Iconic & Benchmark, Prestigious & Collectible, High Quality & Age-Worthy, Pioneers in Sustainability, Family-Driven Excellence

Copy Examples

• •Château de Beaucastel: A Legacy in Every Bottle. Since 1549, our family has cultivated the exceptional terroir of Châteauneuf-du-Pape, crafting wines of profound elegance and longevity. Discover the heritage.
• •The Rhythm of Nature, The Soul of Beaucastel. Pioneering biodynamic viticulture since 1974, we listen to the land to create wines that speak of their origin with unparalleled purity and depth.
• •Experience the Art of Blending. Thirteen traditional grape varieties, generations of Perrin family expertise, and a singular Châteauneuf-du-Pape terroir. This is the essence of Château de Beaucastel.
• •Timeless Elegance, Enduring Quality. From our ancient vineyards to your cellar, Château de Beaucastel wines are an invitation to savor the complexity and grace that only time and meticulous care can bestow.
• •Beyond Organic. Beyond Expectation. Château de Beaucastel: Where innovation meets tradition, and every vintage is a testament to our unwavering commitment to the earth and the exquisite wines it yields.