Brand Tone

Practical, value-driven, and community-oriented. Informative, emphasizing affordability, and showcasing heritage and local roots.

Brand Values

• •Longevity and Trust
• •Comprehensive Range and Quality
• •Customer Service and Expertise
• •Community Commitment
• •Value for Money

Best Practices

• •Balance Tradition with Modern Value: Always intertwine the message of heritage and community trust with modern convenience and value. For example, 'A family business for 90 years, now delivering nationwide.' This reinforces trust while highlighting practical benefits.
• •Lead with the Solution: Structure copy around solving a customer's problem. Instead of 'We sell lawnmowers,' use 'Get your garden weekend-ready.' This practical, solution-oriented approach aligns with the brand's helpful tone.
• •Use "Value-Driven" Language Consistently: Words like "practical," "value," "reliable," "long-lasting," and "efficient" should be staples in product descriptions and ads. This reinforces the core promise of getting a good quality product for a fair price.
• •Maintain a Community Voice on Social Media: Actively feature local events, share customer projects (with permission), and celebrate local milestones. This keeps the 'of Loughrea' part of the brand name authentic and engages the local audience who form the bedrock of the business.
• •Develop a Content Pillar Around Expertise: Continue building out the blog with more practical buying guides, how-to articles, and DIY tips. This solidifies the perception of Beattys as a knowledgeable authority, adding value beyond the transaction and building long-term customer loyalty.

Social Perception

A reliable, multi-generational local institution that has successfully adapted to the modern retail landscape. Perceived as a trusted local hub, a go-to for variety and major brands, and convenient and modernized.

Copy Examples

• •For over 90 years, we've been part of the Loughrea community. From your first home's paint to your kids' Christmas toys, we're proud to be here for it all. Thanks for your continued support! This week, all our garden furniture is 20% off, just in time for the sunny spell. #BeattysOfLoughrea #CommunityFirst #ShopLocal
• •⚡ Ends Tonight! Free Delivery on ALL Ninja & Shark Orders.
• •Cold Evenings, Cosy Homes. Explore our range of efficient electric fires and firewood. Practical warmth, unbeatable value. Shop now and stay warm this winter.
• •Built to Last. Job Done Right. The DeWalt DCD796 Combi Drill isn't just a tool; it's an investment in your home. With a powerful brushless motor and two-speed transmission, it delivers the performance you need for any DIY task, from hanging shelves to building a deck. Backed by DeWalt's reliability and our team's expert advice. Click & Collect available.
• •That weekend project is calling. Whether it's a splash of new paint from Dulux or a complete garden tidy-up with a new power washer, we've got the quality brands and practical advice you need. Visit us on Main Street or shop online 24/7. #BeattysDIY #HomeImprovement #GalwayHardware