Brand Tone

Educational & Informative, Empathetic & Supportive, Professional & Authoritative, Inspirational & Motivating, Accessible & Relatable

Brand Values

• •Holism: A core tenet, emphasizing the interconnectedness of mind, body, and spirit in achieving overall health.
• •Science-Backed Information: A strong emphasis on providing evidence-based advice and strategies.
• •Empowerment: Equipping individuals with the knowledge and tools to take control of their own health and make lasting changes.
• •Personalization: Recognizing that each individual's health journey is unique and that solutions should be tailored accordingly.
• •Prevention & Longevity: Focusing on proactive health measures to prevent disease and enhance quality of life for longer.
• •Natural & Clean Living: Advocating for whole foods, detoxification, and awareness of environmental toxins. Her supplements also use sustainable packaging.
• •Education: A commitment to teaching and sharing knowledge widely through books, courses, and media.

Best Practices

• •Always Lead with Value and Education: Ensure every piece of content offers genuine insights, tips, or knowledge that empowers the reader.
• •Maintain a Balance of Expertise and Empathy: Communicate from a place of authority and knowledge, but always with understanding and compassion for the audience's challenges and aspirations.
• •Use Clear, Accessible Language: While the information is science-based, avoid overly technical jargon. Break down complex topics into easy-to-understand concepts.
• •Inspire Action with Positive Framing: Focus on the benefits of adopting a healthy lifestyle (e.g., "gain vitality," "reclaim energy") rather than solely on avoiding negatives. Encourage and motivate.
• •Be Authentic and Consistent: Let Beatriz Larrea's genuine passion and personal voice shine through. Ensure this voice is consistent across all platforms, from website copy to social media captions and email marketing.

Social Perception

Beatriz Larrea is widely perceived as a credible and knowledgeable expert in holistic and functional nutrition. She is seen as an influential voice in health and wellness, particularly regarding anti-inflammatory lifestyles, hormonal balance, and healthy aging. Her followers and clients appear to view her as trustworthy, supportive, and genuinely invested in their well-being, as evidenced by positive testimonials and active engagement on social media. Her approach is considered comprehensive and science-based, offering practical solutions beyond fad diets. There is also a public image associated with her family, particularly after the passing of her sister, Elena Larrea, where Beatriz committed to continuing Elena's work with the Cuacolandia horse sanctuary. This event likely highlighted her compassionate and responsible nature to a broader audience.

Copy Examples

• •Tired of confusing health fads? Unlock the science-backed secrets to lasting vitality with our [Course Name] program. Learn how to nourish your body from within, balance your hormones naturally, and reclaim your energy. Your journey to holistic wellness starts here.
• •Introducing 'Timeless' – our new expertly formulated supplement designed to combat oxidative stress and support cellular health. Crafted with clinically researched ingredients like [mention key ingredients], 'Timeless' is your daily ally for healthy aging and vibrant well-being. Invest in your longevity.
• •Feeling overwhelmed? Remember, small, consistent changes create the biggest impact on your health. What’s one mindful choice you can make today – a nourishing meal, a moment of calm, or some joyful movement? Share your goals below! #HolisticHealth #BeatrizLarrea #WellnessJourney #EmpoweredLiving
• •Struggling with inflammation and its effects on your daily life? You're not alone. Join Beatriz Larrea for a free webinar on [Date] to discover practical, science-based strategies to reduce inflammation, boost your immunity, and enhance your quality of life. Learn from a leading expert and start your healing journey.
• •This week, let's dive into the crucial role of gut health in managing stress. Did you know your gut is often called your 'second brain'? I'll be sharing 3 simple, actionable tips on the blog to support your microbiome and, in turn, your mental well-being. Click here to learn more and start feeling your best.