Brand Tone

Confident & Empowering, Artistic & Expressive, Unique & Unconventional, Passionate & Joyful

Brand Values

• •Individuality & Self-Expression: Encouraging customers to feel unique and confident.
• •Quality & Craftsmanship: knitted with a special technique for a long lasting life, exclusive and unique hand made collection.
• •Heritage & Celebration: a modern day celebration of Ibiza's stylish heritage.
• •Family & Creativity: Founded by a creative family, with the next generation involved.
• •Comfort & Style: When you wear it you should feel comfortable but yet look stylish and sexy at the same time.

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's personality, tone (e.g., artistic, empowering, sophisticated, playful), and language style (e.g., vocabulary, sentence structure, level of formality). This ensures everyone writing for the brand is aligned.
• •Know Your Audience: Understand who you're talking to—their aspirations, values, and language. Tailor the copy to resonate with them authentically.
• •Tell a Story: Use storytelling to connect with customers on an emotional level. For BSF, this could involve weaving in the Ibiza inspiration, the family's creative process, or the feeling of wearing their unique designs.
• •Be Consistent Across All Channels: Ensure the brand voice is the same on the website, product descriptions, any potential social media, email marketing, and customer service interactions.
• •Focus on "How it Feels": Emphasize the experience and emotion of wearing the clothes, not just the physical attributes. For BSF, this means highlighting confidence, freedom, and individuality.

Social Perception

The brand's own website projects an image of a unique, artistic, and high-quality Ibiza-born fashion label.

Copy Examples

• •Unleash your inner fire. Our Ibiza-born designs are more than just clothing; they're an invitation to live boldly. Discover the BSF collection.
• •Crafted with passion, designed for the free spirit. Beatrice San Francisco: Where edgy style meets bohemian soul.
• •Don't just follow trends, set your own. Embrace the unique, asymmetric, and effortlessly chic. Feel the magic of BSF.
• •From sun-drenched Ibiza mornings to endless nights. Our one-size, artfully knitted pieces move with you, celebrating your individuality. Experience Beatrice San Francisco.
• •More than fashion, it's a feeling. Confidence woven into every thread. Edgy. Bohemian. Urban. You. #BSFStyle