Brand Tone

Professional, Reliable/Trustworthy, Customer-centric/Service-Oriented, Comprehensive/Authoritative

Brand Values

• •Customer Satisfaction
• •Integrity
• •Consistency
• •Quality
• •Experience/Longevity
• •Community Involvement

Best Practices

• •Prioritize Clarity and Directness: In the hardware wholesale industry, clear, concise, and professional language is paramount. Avoid jargon where possible, or explain it if necessary for a broader audience.
• •Emphasize Reliability and Experience: Consistently weave in the company's long history (since 1963) and extensive product range to reinforce trustworthiness and authority.
• •Showcase Customer Commitment: Every piece of copy should echo the dedication to "top-notch customer service," "unparalleled customer service," and being a "trusted partner." Use testimonials if available.
• •Maintain Professionalism Across Platforms: Whether it's a website, email, or any future social media, the tone should remain consistently professional and service-oriented, suitable for a B2B audience.
• •Focus on Solutions: Frame product offerings and services as solutions to customer needs (e.g., "Your Hardware Solution"). Highlight how B.E. Atlas Company helps its clients succeed.

Social Perception

Established & Reputable, Dependable Supplier, Service-Focused

Copy Examples

• •Headline for a Trade Publication Ad: "B.E. Atlas Company: 60 Years Strong. Your Trusted Partner for Wholesale Hardware. Over 30,000 SKUs, Unmatched Service."
• •Website "About Us" Snippet: "Since 1963, B.E. Atlas Company has been the backbone of Chicagoland's hardware supply. We're more than a distributor; we're your dedicated partner, committed to providing an extensive range of quality products and the top-notch customer service you deserve. Your Hardware Solution – built on decades of trust."
• •Email to Potential Clients: "Is your business equipped with the best? B.E. Atlas Company offers access to over 30,000 products from 800+ leading manufacturers. Experience the difference of working with one of Chicago's largest independent hardware distributors – exceptional inventory, prompt nationwide shipping, and dedicated support. Let's build success together."
• •LinkedIn Company Update: "Proudly serving the hardware needs of independent stores, contractors, and industrial suppliers for over six decades. At B.E. Atlas Company, our commitment to quality products and unparalleled customer service is unwavering. Discover our extensive catalog today. #BEAtlasHardware #WholesaleHardware #ChicagoBusiness"
• •Sales Call Script Opening: "Good morning/afternoon, this is [Your Name] from B.E. Atlas Company. For over 60 years, we've been a leading wholesale hardware distributor in the Chicagoland area, known for our vast inventory and commitment to our customers. We partner with businesses like yours to ensure you have the hardware solutions you need, when you need them."