Brand Tone

Elegant, Artistic, and Aspirational

Brand Values

• •Craftsmanship & Heritage
• •Authenticity
• •Artistic Expression
• •Ethical Support
• •Customer Delight

Best Practices

• •Emphasize Storytelling: Every piece of copy should tell a part of the brand's story, focusing on the weaver, the craft, the heritage, or the design inspiration.
• •Use an Elevated Vocabulary: Consistently use words that evoke luxury, art, and heritage, such as "artisanal," "masterpiece," "exquisite," and "handcrafted," to reinforce premium positioning.
• •Maintain a "Glocal" Voice: Celebrate local Indian craftsmanship while framing it for a sophisticated, global audience, explaining the significance of different weaves and art forms.
• •Let the Product Speak: Center copy around the visual and tactile beauty of the sarees, using descriptive language that helps the customer imagine the feel and intricacy of the work.
• •Ensure Tone Consistency in Customer Service: Extend the aspirational and respectful marketing tone to all customer interactions, ensuring professionalism and empathy, especially when addressing complaints.

Social Perception

The brand is perceived as a purveyor of beautiful, high-quality, and unique sarees, often praised for its elegant and royal aesthetic. However, there is a polarized perception due to recurring issues with poor customer service and communication, leading to a reputation for inconsistency despite premium products.

Copy Examples

• •Where heritage is woven into every thread. Our new collection of Banarasi sarees is a tribute to centuries of artistry, reimagined for the modern muse. Feel the soul of the loom. #BeatitudeSarees #HandwovenLuxury #BanarasiSilk
• •The ultimate state of blessedness. Our clients don't just wear a saree; they embody a tradition of elegance. Discover the piece that tells your story.
• •At Beatitude, a saree is more than just fabric. It's the soulful expression of a weaver, the artistic tale of a designer, and the luxurious dream of a buyer, all woven together. We travel to the heart of India to partner with artisans, ensuring every piece you wear carries a legacy of craftsmanship and a promise of authenticity.
• •A canvas of pure Tussar silk, brought to life by the ancient art of Kalamkari. Each motif is hand-painted with natural dyes, telling a story of myth and nature. This isn't just a saree; it's a wearable masterpiece, designed to flow with effortless grace. A true blend of supreme craftsmanship and artistic design.
• •This festive season, drape yourself in blessings. Our curated collection of handcrafted sarees offers a timeless elegance that shines brighter than the festivities. Find your 'wow!' moment with Beatitude. #FestiveWear #SareeLove #Beatitude