Brand Tone

Energetic, Fun, Humorous, Witty, Authentic, Relatable, Bold, Confident, Inclusive, Community-Oriented

Brand Values

• •Fun & Celebration
• •Music & Connection
• •Innovation & Disruption
• •Sustainability & Responsibility
• •Authenticity & Community
• •Growth Mindset & Solution-Oriented

Best Practices

• •Embrace the Energy: Always write with enthusiasm and a sense of fun. Use exclamation points appropriately and keep the language lively. Avoid overly formal or dry phrasing.
• •Keep it Relatable & Authentic: Use language your target audience uses (Millennials/Gen Z). Incorporate relevant slang or cultural references where appropriate, but ensure it feels natural and not forced. Share real user experiences and stories.
• •Highlight Shared Experiences: Focus on the communal aspect of BeatBox. Use words like "we," "us," "together," and encourage interaction and sharing. Frame the product as something that brings people together for a good time.
• •Be Bold and Confident (but not arrogant): Showcase the unique selling propositions (flavor, ABV, packaging) with confidence. Don't be afraid to be playful and a little cheeky, reflecting the brand's disruptive nature.
• •Visually Match the Vibe: Ensure that the copy is always paired with visuals (bright colors, dynamic imagery, people having fun) that reinforce the energetic and vibrant tone of the brand. The words and pictures should tell the same story.

Social Perception

The Party Starter, Flavorful & Strong, Convenient & Portable, Youthful & Trendy, Innovative & Modern, Growing & Successful

Copy Examples

• •Instagram Post (Image: Group of friends laughing with BeatBox at a festival): Sound on, stress off, BeatBox out! 🤘 Tag your festival squad that’s always ready to turn up the volume and share the punch. #BeatBox #PartyPunch #FestivalVibes #GoodTimes
• •Facebook Ad (Video: Quick cuts of different BeatBox flavors being poured, people cheering): Why just go to a party when you can BE the party? BeatBox brings the flavor, the fun, and the 11.1% party punch. 😉 What’s your go-to flavor for a legendary night? Tell us below! 👇 #BeatBoxBeverages #WorldsTastiestPartyPunch #ShareTheFun
• •Twitter/X Post: Adulting is hard. Finding a delicious, eco-friendly, party-starting punch shouldn't be. 😉 BeatBox: We got you. #BeatBox #PartyStarter #SustainableSipping #WeekendReady
• •Product Description (Website): Meet Blue Razzberry – your favorite nostalgic slushie flavor, all grown up and ready to party. Packing an 11.1% ABV punch in our iconic resealable, eco-friendly box, it’s low sugar, big flavor, and 100% ready for your next adventure. Don't just bring a drink, bring the BeatBox. #BlueRazz #PartyPunch #BeatBoxFlavor
• •Email Subject Line for Promotion: 🎉 Weekend Plans? We've Got the Punch! + Special BeatBox Offer Inside! 🎉 (Body Teaser): Hey BeatBox Fam! Get ready to elevate your weekend. Whether it's a backyard BBQ or a chill night with friends, make it unforgettable with the World's Tastiest Party Punch...