Brand Tone

Innovative & Advanced, Confident & Bold, Performance-Driven & Results-Oriented, Premium & High-Quality, Passionate

Brand Values

• •Innovation
• •Superior Performance
• •Uncompromising Quality
• •Precision Engineering
• •Hunter Success
• •American Made (Assembled & Tested)

Best Practices

• •Lead with Innovation and Technology: Consistently highlight the unique technological advantages (BEAST™ system, deployment speed, blade material) as key differentiators. Use strong, confident language when describing these features.
• •Focus on Performance and Results: Emphasize the tangible benefits for the hunter – deep penetration, accuracy, large wound channels, and overall effectiveness. Back up claims with specifics where possible (e.g., blade material, deployment speed).
• •Maintain a Confident (but not Arrogant) Stance: The brand's inherent tone is bold. Copy should reflect belief in the product's superiority. However, be mindful of social perception and avoid overly bombastic claims that cannot be substantiated, which can fuel skepticism.
• •Use Powerful, Evocative Language: Words like "devastating," "unmatched," "relentless," "revolutionary," and "precision" can reinforce the high-performance image of the brand.
• •Ensure Consistency Across All Channels: Whether it's website copy, product descriptions on retailer sites, or even the underlying messaging for social media content, the core themes of innovation, performance, and quality should be consistently communicated. This helps build a strong, recognizable brand identity.

Social Perception

The social perception of Beast Broadheads is notably polarized: Product positives include sharpness & quality materials, flight accuracy, innovative technology, and effective performance. Product negatives include a high price point, non-replaceable/non-sharpenable blades, durability questions, and marketing skepticism. A significant portion of online discussion and sentiment is tied to the controversial reputation of the brand owners, Josh and Sarah Bowmar.

Copy Examples

• •Headline: BEAST™ Inside: Where Bone Meets Its Match. Body: Don't let bone derail your shot. Our patented Bone Evading Advanced Spring Technology (BEAST)™ ensures your broadhead stays on target, retracting and redeploying to maintain kinetic energy and deliver devastating penetration. This isn't just a broadhead; it's a breakthrough.
• •Headline: Over 940 MPH Deployment. Zero Compromises. Body: Experience the world's fastest deploying mechanical broadhead. Beast Broadheads open with lightning speed for immediate, massive wound channels. Engineered with German LUTZ blades and a 7075 aluminum ferrule for unmatched sharpness and durability. The hunt demands the best – unleash the BEAST.
• •Headline: Field Point Accuracy. Beastly Impact. Body: Why choose between accuracy and impact? Beast Broadheads are meticulously engineered to fly like your field points, ensuring confidence at any range. Upon impact, our advanced spring technology and razor-sharp blades deliver the terminal performance you demand. Precision meets power.
• •Headline: No Bands. No Collars. No Doubt. Body: Our innovative blade retention system means no more worrying about O-rings or collars. Just pure, reliable performance shot after shot. Beast Broadheads are designed for silent flight and explosive impact. Built tough, tested relentlessly in the USA.
• •Headline: The Evolution of Lethal. This is Beast Broadheads. Body: Born from three years of relentless innovation and a passion for the ultimate hunt. We challenged convention to create the most advanced mechanical broadhead. With superior materials and patented technology, Beast Broadheads redefine what's possible. Elevate your hunt.