Brand Tone

Playful, Creative, Passionate, Quality-Focused, Friendly, Community-Oriented, Enthusiastic, and Proud

Brand Values

• •Creativity & Innovation
• •Quality & Craftsmanship
• •Joy & Happiness
• •Community Focus
• •Authenticity
• •Sustainability

Best Practices

• •Embrace Playful Creativity: Use imaginative language, fun descriptions, and don't be afraid to be a little whimsical in your copy, reflecting the "Imaginarium" and innovative spirit.
• •Highlight Quality and Craftsmanship: Consistently mention the use of fresh, local (especially Kent-based) ingredients, Jersey milk, and the chef-led, small-batch production process in your communications.
• •Focus on Joy and Experience: Frame your offerings not just as ice cream, but as a source of happiness, a fun experience, and a delightful treat. Use words that evoke positive emotions.
• •Be Genuinely Enthusiastic and Friendly: Let your passion for your product shine through. When interacting on social media or writing website copy, maintain a warm, approachable, and community-focused voice.
• •Showcase Your Wins and Story: Don't be shy about sharing your awards, positive reviews, and the family story behind the brand. This builds trust and reinforces your reputation for excellence and authenticity.

Social Perception

Highly Regarded for Quality and Taste, Innovative and Unique, A Treat Destination, Friendly and Welcoming, Award-Winning & Respected

Copy Examples

• •Instagram Post (Image: A vibrant, topped ice cream): "Why just have ice cream when you can have an adventure? 🍦✨ Dive into a world of flavour at Bears – where every scoop is a masterpiece and every topping tells a story. #BearsIceCream #IceCreamImaginarium #FlavourBomb #SweetTreats #KentFoodie"
• •Website Banner: "Award-Winning Ice Cream, Crafted with Passion in Kent. Taste the Joy of Bears!"
• •Facebook Ad (Targeting local families): "🍦 School's out? Treat time! 🎉 Bring the family to Bears for smiles guaranteed. From classic soft serve to mind-blowing scoop concoctions, there's a happy flavour for everyone. #BearsIceCream #FamilyFun #LondonIceCream #WhitstableTreats #JoyfulMoments"
• •Product Description (for a unique flavour like Miso, Banana & Butterscotch): "Dare to be delighted? Our Miso, Banana & Butterscotch Pudding Ice Cream is a chef-crafted journey for your taste buds. Unexpectedly harmonious, incredibly delicious. Experience the extraordinary! #BearsUniqueFlavours #GourmetIceCream #ArtisanMade #SweetSurprise"
• •Local News/Blog Pitch Snippet: "More than just an ice cream parlour, Bears Ice Cream Imaginarium is a hub of flavour innovation, bringing award-winning, joy-inducing frozen treats to Kent and London, always starting with the finest local ingredients. #BearsIceCream #KentProducer #SupportLocal"